Digital marketing is a disruptive space where new trends appear frequently on the horizon. Digital marketing agencies in Chennai, Mumbai, Delhi, Bangalore and the rest of India are already implementing some of these trends.
Here are ten digital marketing trends which every marketer must know about in 2019:
Businesses have been using chatbots across website, applications and even social media. They are primarily used to responding to simple queries. There are advanced chatbots which are used as virtual assistants. Chatbots are being used for shopping assistance, recruiting and providing guidance for different tasks.
According to a report by Cisco, more than 80% of content consumed over the internet would be video content. Video content tends to deliver higher engagement as compared to written content. Video content can be used for a variety of purposes such as:
- Informing users about new offerings
- Reviewing offerings
- Educating users
- Customer testimonials
- Showing off company culture
Customers make instant decisions about what they want to eat, where they wish to go, etc by using devices such as smartphones. Marketers must be aware of the following micro-moments:
- I want to know
- I want to go
- I want to do
- I want to buy
Thus marketers will need to focus on being there as soon as customers think, see or talk about something.
Browser push notifications are becoming sophisticated and personalized. They are useful to engage with browsers who have expressed interest but dropped out and failed to convert into customers.
Content marketing not only comprises content generated by brands but also by users.
Brands are investing in written and visual content like never before. Google’s Hummingbird update has made usage of written content more important than ever. Customers are being influenced by user-generated content to shop. An astounding 97% of customers between 18 and 29 admitted that their shopping decisions were influenced by user-generated content.
Brands are capitalizing on Facebook Marketplace and Instagram check out to link their e-commerce stores on social media platforms. This may reduce the risk of users dropping out especially when they have to switch apps.
Brands such as IKEA and L’Oreal have run groundbreaking digital campaigns using Augmented Reality. According to Gartner, almost 70% of brands would be using immersive technologies by 2022.
Until recently, programmatic ads were largely used to deliver performance. However, marketers have now realized that it can deliver huge value for branding campaigns as well. For instance, Truecaller has put its entire inventory for running programmatic ads. Almost one-third of display and video inventory in India is now on programmatic. Comparatively, China has almost 40% of its inventory on programmatic and in Australia, it is close to 60%. Therefore, you can expect India to cover up this gap soon. The programmatic advertisement inventory in India is estimated to grow at 45% Year on Year in 2019. The charge would be led by a digital marketing company in Chennai, Delhi, Mumbai, and Bangalore among others.
It is predicted that a whopping 50% of all searches by 2020 would be voice-search. Smart speakers are becoming popular among households and are being used for shopping. Smart speakers are also used for multiple activities such as listening to songs, setting alarms, fixing reminders, etc. Brands can elevate customer experience and secure customer loyalty by investing in voice search.
AI and Machine Learning
AI tools are already being used by businesses to write content. They are also being used for customer service, perform competitor research and recognize patterns.
Irrespective of whether you run a digital marketing agency in Chennai or are a digital marketing manager based out of Bangalore, it is important for you to be aware of these trends to make a difference to your business.