If you are hoping to bounce back after the year of covid, then you will probably be setting your sights on 2021 with great hope. As long as you play your cards right, there is no reason why you won’t be able to boost your sales next year, and one of the most important ways to make sure you are doing so is by improving your SEO strategy in general. In this post, we’ll take you through 10 of the most important SEO tips you can follow in order to boost your sales next year, and help to re-grow your business back stronger.
Focus On User Experience
In the early days of SEO, there was frankly a little too much focus on the hardcore elements of SEO, and not enough on the slightly ‘softer’ user-focused stuff. However, it is becoming increasingly obvious just how important this side of SEO is, and it’s something you need to make sure you are focusing on as best as you can. The more you improve user experience in general, the better your SEO is going to be, and the more likely it is that you are going to have better sales in 2021. You can also consult any best SEO company to improve user experience on your website.
Improve Voice Search SEO
One of the major predictions that most people are making for 2021 is that voice search is going to become very big indeed. Therefore, it is a great time to start thinking about your voice search optimization tactics, if you haven’t done so already, or to do so more if you have started this process. In particular, you will need to make sure you are brainstorming the kinds of questions people will be asking in their natural language, which is likely going to prove to be a whole new SEO challenge next year.
Tap Into Video
Now, it’s hardly true that video marketing is new. But it can be a huge traffic source, and with many people still altogether ignoring its huge potential, you could really boost your sales by being one of the few SEO marketers who do focus on video in a big way. If you are still not sold on the idea of using video in your SEO, consider this: your average site user is much more likely to sit through a 1-minute video than read a 10-minute article, so you could be providing them with plenty of valuable information in that time while also decreasing your bounce rate.
It’s a basic fact of SEO that all businesses are to be considered local, even if they are also global or at least national. The stats show that local search is actually only increasing over time - covid may have had something to do with this, of course - so next year you might want to focus on increasing your local search optimization habits. Find out what people in your area are searching for with relation to your business, and you might well be able to boost your sales in a big way.
Rank For Featured Snippets
If you are not already thinking about your opportunities for featured snippets, this is simply one of the very best things you could be doing to boost your SEO potential and grow your business. Just over 11% of search results have a featured snippet, and getting that all-important position 0 can be a huge boon for your ranking potential. The best way to get snippets more often is to use the right formatting but most of all, to provide genuinely useful information on the topic at hand.
Create Evergreen Content
Long gone are the days when SEO was all about new and fresh content all the time. Having regular updates is obviously important for that re-crawl that we are all aiming for, but that is only one part of the equation in truth. In fact, what you also want to be focusing on is having plenty of content on your site that is useful, informative, interesting, and evergreen. In other words, less about the season and more about the reason. If you have more of that on your site, your potential for building a stronger business in 2021 is going to be huge.
Here’s something that’s always going to be a good idea. Your click-through rate is essentially a measure of how likely people are to click on the link to your website, and it’s obviously important that this is as high as possible. Achieve that through writing better headlines, using power words that trigger an emotional response, and writing strong and evocative meta descriptions.
Gain Site Authority
To get better site authority next year, you can ensure that you are providing plenty of links to other high authority sites, with enough relevant content to try and encourage more backlinks from them. You can also increase your social proof through the use of testimonials and reviews, and move to HTTPS to help give users more confidence in your site’s security.
Focus More On User Intent
It’s important to think about user intent every year, for the simple fact that it is something which is changing all the time. If you want to improve things in 2021, you should make sure that you are focusing on research the intent of your users again, and recalibrating things where that might be necessary. That alone can make a huge difference to your SEO, and help boost your sales in a big way.
Finally, make sure that you are spending lots of time and energy on customer analytics. The more you know about your customers, the more you can tailor your SEO to suit them more, and get the best possible response out of them too. This is something that is always going to bode well for your SEO and if you are hoping for a brighter future next year, this is something that is bound to be of help.
If you take all of these on board, there is every chance 2021 could be a fantastic year for your business.