Logo design is a visual identity for your brand. The more distinct and thoughtful it is, the more chance there is for your brand to stand out. A perfectly designed logo comes in many shapes and forms but there are 2 things common between each logotype:
It actively portrays company values.
It resonates with the target audience and creates a bond between the audience and the brand.
Logos are created through graphic design software by taking into account colors, values of the company, specific industry, etc.
We can create various kinds of stunning logos using different typefaces and images.
Let’s have a look at 11 different types of logos.
Type-Faced Logo Types
1. Monogram Logos (or letter marks)
Monogram logos make use of the initial letters of a company’s name. These Logos are ideal for brands that want to be identified by the initials of their name. Monogram logos are the perfect choice for brands that have long names. Successful examples of this type of logo design include LG, ABC, BBC, ESPN, HBO, BMW, etc.
Letterforms are one-letter logos. As it is a single letter design, it can easily be incorporated into business cards. banners, brochures, etc but make sure it is bold, creative, and actively portrays your brand values. This is how you can make an impact on the minds of the consumers and help them remember your brand’s name.
This is a type-based logotype in which the company boldly depicts its name. It is useful for businesses that have catchy names. When the brand’s name is combined with great typography and design, it becomes memorable and can easily be recognized by the customers.
Some great examples include Samsung, Levi’s, Exxon, Uber, etc.
4. Fonts Inside a Shape/Contoured Words
Contoured words mean that the company’s name is inscribed in shapes such as circle, square, rectangle. Each shape has a certain meaning attached to it. For example, a circle represents affection, wholeness, straight lines represent structure and order while the curve shapes depict connection and community.
Samsung, Levi’s, and Ford are examples of brands that have used fonts inside a shape logo design for their brand.
Image-Based Logo Types
5. Pictorial Marks/Brand Marks
It includes a symbol or image that instantly reminds you of the brand name. Nike, Apple, Shell, Dominos, Windows are all wonderful examples of brand marks. If you want to know the reach of a logo then you need to see if the people are successfully able to identify the pictorial mark with the concerned brand.
Brand marks usually portray a deeper meaning associated with the brand. It is a great way to establish an emotional connection with your target audience.
6. Abstract Logo Marks
Have you seen the logos of MasterCard, Mitsubishi, and Nike?
They all are amazing examples of Abstract logo marks that contain unique geometric shape designs. You can use your creative juice to an insane amount while designing them as this logotype doesn’t know any limit. You can incorporate literally any type of shape or simply design your own shape.
Abstract logo marks portray the whole business idea and if done right, can enable a business to leave a stunning impression in the eyes of customers.
Mascots are cartoonish characters designed especially to act as the spokesperson for your brand. If we talk about a joker, which brand name comes to your mind? Mcdonalds right?
KFC and Kool-Aid Man have animated colonels that represent them.
This type of logo attracts kids and family audiences. To allure their target audience even further, the company appoints one of their team members to dress up in the attire of their mascot.
8. The Combination Mark
As can be implied, the combination mark combines both type-face and image. The brands usually combine them by placing these two elements beside each other or by stacking them one over the other but, they can be mixed in other ways as well.
Have you seen the logos of Doritos and Burger King? These two are perfect examples of combination mark logos.
9. The emblem
This logotype is a bit traditional. It contains a font enclosed in a symbol. If you’re a football fan then you can easily think of so many football clubs that use emblem logos like Liverpool, Chelsea, Arsenal, etc.
Emblem Logos are usually used by schools, universities, government organizations, and in the automobile industry. They are simple, effective, and portray confidence.
10. Slime logos
Slime logos is a trending logotype. These are image-based logos that incorporate slimy creative cartoon characters and logo fonts that are way different from standard logos and symbols.
11. Dynamic Marks
Dynamic Marks are easily adaptable to different contexts and situations depending upon the branding material provided. There is no limit to how creative you can be while designing them as they don’t have a standard font-color-text combination.
Have you seen the Olympics logo? It changes in every festival and is a fantastic example of dynamic mark logos.
According to the Infini Logo Design, a logo is an important part of your brand and if you don’t select it thoughtfully, your branding can go wrong and as a result, people might not remember your brand distinctively.
That being said, there are several logotypes, each serving a different meaning and purpose. Some logotypes are better suited for a particular industry or target audience so you need to take that into account.