In today's global economy, consumers have millions of alternatives. They will not come back to a brand that does not speak to them. For your brand, you need to get creative, and you need to figure out what is different about your brand. This differentiation is the key, and it will shape your brand.
Brand strategy and marketing can make or break your company. Customers should be reminded of what your brand stands for and how it serves in the areas that other brands fail to cover.
Brand positioning and strategy are also important for B2B brands. Even though their target is not the consumers but corporate clients, they need to come up with a narrative that is convincing enough, along with a good B2B Branding and marketing strategy. Here are 12 examples of a brand that showcase how an effective brand positioning strategy can make a difference.
1. Facebook vs. Twitter:
Facebook, the brainchild of Mark Zuckerberg, came at a time when social media was still at its nascent stage. Twitter adopted a different approach by allowing users to tweet using only 25 characters and popularizing hashtags.
2. Instagram vs. Snapchat:
Instagram allowed users to share snippets of their lives. Snapchat's logo has a ghost in it, which is in line with the 'blink and gone' photo feature of the app.
3. Netflix vs. Amazon Prime Video:
Netflix targeted a customer base that liked international shows and dropped high production Originals to keep the subscribers satisfied. Amazon prime video offered regional content along with add on services like prime membership.
4. Amazon vs. Flipkart:
By the time Amazon stepped into the Indian e-commerce market, Flipkart had already filled the void, thus capturing the majority of the market. Before Flipkart, India had no delivery to the doorstep service.
5. Grofers vs. Big Basket:
Big Basket focused on having its inventories and its own brand products with a superstar to promote it, while Grofers offered quality at lower prices. Soon Grofers also introduced their own brand products.
6. Mercedes vs. Porsche:
Both companies target the affluent section of the society, but while Mercedes offers class and elegance, Porsche is geared towards the ones who like sports cars and like having a car that boasts of high engineering.
7. Apple vs. Samsung:
Apple offered higher-end phones a secure iOS operating system. Samsung offered a higher-end as well as budget smartphones with the customizable Android OS.
8. Disney vs. Warner Bros:
Warner Bros produced kids shows as well as adult shows, but Disney focused only on making shows for the younger demographic.
9. Xiaomi vs. OnePlus:
Xiaomi offered high specs at low prices with metal body design while OnePlus targeted the only affluent market by producing high-end smartphones.
10. Marvel vs. DC Comics:
Marvel comics are less geared towards a younger audience with fun elements and a vast universe. Dc comics always focused on creating darker and mature heroes with a strong backstory.
11. Zara vs. H&M:
Zara offers refined sleek and stylish pieces for professional women or older women. H&M has a more youthful vibe with affordable street wears and basics, targeting the younger demographic.
12. Bose vs. JBL:
Both are the go-to brands for audiophiles. While Bose offers longevity with a higher price tag, JBL offers excellent sound clarify at a lower price.
The 12 brands mentioned above employed strategic creativity for their brand to stand out. Just focusing on products and its features will not cut it in today's globalized economy also Checkout 6 Ways to Improve Branding Strategy for your Business