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3 Best Financial Fundamentals You Should Know

Understanding financial fundamentals are the first step to success. Whether it’s for personal or business benefit, fundamentals represent the primary characteristics and financial data necessary to determine the stability and health of your assets. Be it macroeconomic data, or large-scale factors, and microeconomic, small-scale factors, it is important to set a value on securities or businesses.

Utilizing the 3 best financial fundamentals is a sure-fire way to guarantee economic success. Analysts and investors examine these fundamentals in order to develop an estimate as to whether an underlying asset is worthwhile of investment. By taking these into consideration, you can make the most out of your finances through the utilization of this knowledge.


Macroeconomic Fundamentals

Macroeconomic financial fundamentals are topics that affect an economy at large. This is inclusive of statistics in regard to unemployment, supply, demand, growth, and inflation. Macroeconomic factors can have a significant impact on exchange rates. Large-scale, macroeconomic fundamentals are also part of the top-down analysis of individual companies.

These also include considerations for monetary or fiscal policy and international trade. These kinds of categories can be applied to the analysis of a large-scale economy, or even relate to individual business activities to make changes based on macroeconomic influences.

Microeconomic Fundamentals

Microeconomic fundamentals focus on the activities within smaller segments of the economy, such as a particular market or sector. One of the goals of microeconomics is to analyze the market mechanisms, establishing relative prices among goods and services, and allocate limited resources among alternative uses. This small-scale focus can include issues of supply and demand within the specified segment, labor, and both consumer and firm theories. Consumer theory investigates how people spend within their budget restraints. The key microeconomic concepts include:

  • Marginal utility and demand.
  • Diminishing returns and supply.
  • Elasticity of demand.
  • Elasticity of supply.
  • Market structures
  • The role of prices and profits in determining resource allocation.

The theory of the firm states that a business exists and makes decisions to earn profits.Microeconomic fundamentals can keep the economy afloat by applying schemes such as loans for the unemployed, allowing those who would not be paying into the economy immediately to do so.

Fundamentals in Business

By looking at the economics of a business, including the overall management and the financial statements, investors are looking at a company's fundamentals. Not only do these data points show the health of the business, but they also indicate the probability of further growth. A company with little debt and sufficient cash is considered to have strong fundamentals.

Strong fundamentals suggest that a business has a viable framework or financial structure. Conversely, those with weak fundamentals may have issues in the areas of debt obligation management, cost control, or overall organizational management. A business with strong fundamentals may be more likely to survive adverse events, like economic recessions or depressions, than one with weaker fundamentals. Also, strength may indicate less risk should an investor consider purchasing securities associated with the businesses mentioned.


Investors and financial analysts are interested in evaluating the fundamentals of a company to compare its economic position relative to its industry peers, to the broader market, or to itself over time. Fundamental analysis involves digging deep into a company's financial statements to extract its profit and growth potential, relative riskiness, and to ultimately decide if its shares are over, under, or fairly valued in the market.

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