Mobile shopping is all the rage. Nowadays, more and more people prefer to use their smart devices for online shopping. They are gradually moving away from traditional methods of shopping. According to recent statistics, mobile shopping has surpassed different other mediums, such as desktops.
The holiday season is the best time of the years for businesses to increase their revenue by taking the full advantage of mobile commerce marketing. Creating an effective mobile marketing strategy is a sensible option for businesses to build their brand and attract loyal, long-standing customers to your products or services.
Being a marketer, it is your responsibility to come up with results-oriented ways to optimize your mobile marketing strategy for the holiday season to create more user engagement and retention. Here are some key tips and tricks for creating an effective mobile marketing strategy that helps your digital-driven and mobile-ready company to get your customers’ attention and turn them into loyal customers.
Create an Exceptional User Experience
In order to attract more and new customers, companies need to put more efforts into making the shopping experience smoother and easier. Today’s consumers are more tech-savvy and choose to shop on mobile. They won’t recommend a brand if it hasn’t been optimized for mobile or offer a bad user experience. Therefore, brands, no matter small or large, are advised to give more importance to mobile optimization. Doing so will help you gain qualified leads and boost your conversions and sales.
To create the best possible UX, make sure every page loads quickly without any glitches. According to some studies, if a page takes more than 3 seconds to load, visitors won’t think for a second to leave your website and move on to your competitors’ website. This truly shows that you have only a few seconds to create a positive, good impression on your customers.
In addition, you can conduct an online survey and encourage visitors to share their experience with your brand and what improvements they want to see in your mobile site. This will give you a deeper insight to improve your mobile experience, retain loyal customers and increase your ROI.
Create a Personalized Shopping Experience
Today consumers want brands to know what they want and offer customized products and services to fulfill their needs. It is indispensable for brands to know what their target audience wants and create relevant products and services to meet their needs. During the holiday season, it is crucial for brands to know what their ideal customers are actually looking for.
Tapping into the power of artificial intelligence is the key that helps brands to create a personalized mobile marketing strategy for their customers. Using machine learning and artificial intelligence, brands can personalize the user experience. In addition, incorporating chatbots and voice search recognition to your mobile marketing strategy is a better idea to better understand your audience. This way, you will know the exact and more refined search terms during the holidays and optimize your content according to the search terms they are using to look for their desired products or services.
Carefully Test Your Mobile App
In order to get the best results, make sure to test different parts of your mobile marketing to figure out what works best and what aspects need more improvement. A/B testing is the most effective way to determine the colors, CTAs, content format, and product placements work better for your mobile site. With the help of A/B testing, you can refine your message and figure out the marketing tactics that can resonate with your ideal customers. Carefully determine which version of your mobile app, CTA button and content are performing best with your target users and then make necessary changes accordingly.
Keep in mind the design that produces better results for the desktop version of your site won’t necessarily work for your mobile site. You have to come up with a refined and better strategy for your mobile and research carefully what your mobile users want and then make tweaks according to their interests and needs.
All in all, the holiday season is a great time for brands to increase their sales and ROI. This is the time when shoppers are all set to spend big bucks, providing businesses with an amazing opportunity to catch their love and attention, win their trust and convert them into paying customers. Don’t lose the opportunity to drive more leads and conversions by simply making a few important changes in your mobile marketing strategy. Brands should seriously optimize their mobile marketing strategy or consult a Search Engine Optimization company in Dubai to anticipate your target audience needs, create a hassle-free buying experience for mobile users, attract new consumers and keep the attention of loyal customers.