Think of washing machines featuring a virtual display to show what’s been spinning inside, with auto-adjusting thermostats and fridges which, can restock themselves. Well, we are not here to discuss about fantasy tech. It was just a tangible demonstration of the potency of Internet of Things (IoT) in transforming our daily life.
Nowadays, almost any device can be connected to the web and multi-screening is standard. Reluctantly, consumer behavior is evolving at a drastic rate for which, marketers are experimenting with new tactics to keep the pace. By optimizing the advertising strategies and content, brands are certainly achieving unprecedented personalisation, thereby ultimately resulting in increased ROI.
Yet, the increasing number of connected platforms and devices is making the impact of advertising pretty hard to decipher, thereby leaving them it total dark. Thus, we at Business Module Hub aim to help the marketers back into the light and thus, have pointed out some trending digital marketing strategies of the industry and measures to be taken for restoring efficiency.
Tapping into the social network
No channel succeed to fulfill the need of constant connectivity alike social media. Moreover, with its growing popularity, it has certainly become a place to shape your marketing agenda. Consumers not only follows social media for conversing with family and friends, but also to associate with brands. Thus, it has become elementary for brands to leave out a positive presence on the popular social media platforms and build and retain customer engagement.
Engaging with online videos
Related devices have made it much easier for users to access videos wherever and whenever it suits them. Thus, to ensure their expenses generate optimal return, it is becoming crucial for digital marketers to frame their video content, thereby measuring its impact on the journey of customer decision.
Rising usage of native formats
There are no such channel boundaries for associated customers; they try a variety of content across every corner of the digital world. Resultantly, users are no longer assured to pay a visit to the websites through the homepage, thereby leading to an increase in the native ads embedded within editorial contents. Thus, it has compelled the marketers to take informed decisions, thereby developing a deeper understanding of the target audience. This will enable them to ensure that the messages are contextually and appropriate and engaging.
With the innovative refined technologies, marketers will certainly be able to gauge the effectiveness of campaign. So, the smart tech revolution is no more to plunge the marketers into darkness. Upgraded measurement techniques which, trace activities across the Internet can be able to drive multi-faceted performance, thereby leading us to the best path for sale.