Business seminars, conferences, and workshops may vary in their immediate goal, but they all have a universal objective; bringing about improvements to the company in some way or the other. Therefore, unless your seminars are productive, you are just wasting time, money and resources that could perhaps be better utilised. On the topic of successful business seminars, let’s go through the three essential tips for success, which might just help you to see things in a clearer light.
It Should Always Have an Objective
Seminars shouldn’t be held just because someone high up feels like it. They should be justifiable and have viable reasoning behind them. It has often been mentioned by the top business leaders of how unnecessary meetings get in the way of productivity, so don’t let seminars become prolonged meetings of similar nature.
It could be training for a select group of employees, a necessary speech about a new business development that you have in mind, or it could even be about keeping the morale up during a difficult time, but strongreasoning must be there in order for the future sessions to not lose weightage.
Make Sure You Have the Right Speaker
It is extremely important to understand one’s strengths and weaknesses, as well as that of others around them. One can be a magician with building and growing a business, and yet they may very well lack the articulation necessary for delivering an impressive speech. This is why it’s a more intelligent decision to hire a professional speaker with vast experience in the very subject that the speech is going to be about. Visit Saxton for finding professional leading speakers for events in Australia, as they have professional speakers in every niche, complete with years of experience in their specific subjects, as well as practical leadership experience in the field itself.
Choose the Venue Wisely
The venue is important because it must suit the purpose of the event to begin with. A few common and key attributes to keep into consideration are as follows:
- The size of the group in respect to the venue’s capacity; it shouldn’t feel crowded or empty
- The planned activities in respect to the venue’s capability to accommodate them
- The location -commuting time and expenses
- Accommodation arrangements, if an overnight stay is part of the planning
- Any other specific arrangements, as relevant to the planned seminar
In our final piece of advice, it would be best to suggest that you keep seminars and workshops reserved for a time when there isn’t immediate pressure form the clients/customers. A common mistake made by new or growing SMEs is to think that they must do it all together. In their enthusiasm to grow, they forget about sustainability. Seminars are incredible tools to work with, especially if you have the right speaker for the subject.At the same time, business productivity shouldn’t suffer because your employees simply had too much to do in the time that they didn’t really have.