Are you beginning to think starting your own business from scratch is just too tricky to do because the market feels saturated already? Don’t give up just yet! One of the hardest parts of opening up a new business for any entrepreneur is figuring out what makes the company distinctive. While it will take time to build a consistent brand image and make your company stand out from all the competitors out there, you can lay the groundwork for success, longevity and ultimate distinction by employing these four little-used tricks.
1. Give It a Catchy and Memorable Name That Will Stand Out Using Namify
Catchy business name ideas may seem hard to come by, but when you use a service like Namify.tech to come up with your name, you could soon be on your way to a highly distinctive brand image. While many companies treat their name as something of an afterthought, for a young company just starting to carve out its space in the industry, this can be a serious mistake. Your name is at the core of your brand and everything you stand for and can make the difference between being highly memorable and being forgettable to your customer base. Choose a catchy name from the get-go!
2. Find Common Issues That Other Companies Haven't Addressed
Because being successful in business is all about fulfilling consumer needs in a unique way, if you can find common pain points that no other company in your industry has yet adequately addressed, you’re golden. Fixing frequent issues or complaints that customers have can be one of the best ways to make your company stand out from the beginning – after all, you would be providing highly useful and in-demand innovation!
3. Offer a Narrow Slice of Services, But Become the Expert
At first, it may be highly tempting to offer the widest possible range of services, since, as the logic goes, this would allow you to market to the widest possible range of customers. However, being too general can be a mistake in several ways. First of all, customers could become overwhelmed or confused by the excess of options. Second of all, being the jack-of-all-trades could prevent you from mastering any one service. A better route may be to offer a very narrow or niche service, but to hone your expertise and focus on becoming the industry go-to.
4. Provide Pitch-Perfect - and Reliable - Customer Service Every Time
Poor customer service is a pitfall that can drag down even well-established behemoth corporations, let alone small new startups. Fortunately for new business owners, this means that if you are able to provide reliably helpful and pitch-perfect customer service, you’ve automatically set yourself apart from the competition. Focusing on perfecting this area of business that’s too often an afterthought could give you a serious edge.
The very early days of starting your own business can feel full of different pitfalls, and you might be struggling to identify the things that can make your brand stand out. However, with enough forethought, it’s possible to establish a distinctive brand and strong industry presence from early on. With these four tips, you can give your new business a strong shot at longevity and success.