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4 Sound Strategies to Ensure Company Growth

4 Sound Strategies to Ensure Company Growth

Flexibility, fortitude, resilience, and agility are four of the most important qualities that growing companies should possess to ensure industry longevity and success. It is the job of human resources (HR) to promote these qualities within the organization.

These characteristics are cultivated and propagated through staff, which is why competitive businesses invest in various growth programs for their employees. Not only that, they make sure to screen talent thoroughly to determine if they are “malleable” enough to develop into solid contributors for company growth.

Strategies for Solid Business Performance

There are various strategies or approaches that businesses can take to thrive in their industry, no matter how volatile the market can be. Here are four of them:

1. Focused training

As mentioned earlier, it is a must to invest in the skills development of employees, particularly those who perform exceptionally well. The increase in their capabilities will allow them to ably and efficiently take on more demanding roles in the organization.

At the same time, the right training programs for high-performing employees serve as indicators of the company’s acknowledgment of how valuable such people are, and its big plans for them. The training, then, can motivate such employees to learn more and cement their value to the company.

For example, an exclusive leadership development program is highly beneficial for company growth. The training grooms mover-shakers of the organization so they can substantially contribute to company growth as early as possible.

2. Incentives and rewards programs

Various studies reveal that an incentives and rewards program for hardworking, top talent is among the best strategies in preventing company brain drain. Rewarding employees for their excellent work is the perfect demonstration of the organization’s appreciation for high-quality output.

This demonstration of appreciation is highly effective in boosting employee morale and engagement, satisfaction, and loyalty, which are vital in the retention of a company’s top performers.

Incentives and rewards do not only serve top-caliber employees; they also inspire all other employees to work harder. However, it is important to make the incentives as desirable as possible and commensurate to the top-quality performance of your employees. Otherwise, nobody would really get any motivation from the program.

3. Organizational culture preservation

Big companies always stress the importance of being authentic when it comes to securing success. Therefore, it is extremely crucial to preserve core values through smart team development wherein established members of the organization educate others on and model the company culture.

This type of knowledge transfer is key to ensuring unity and consensus within an organization among employees of different backgrounds, jobs or roles, and personalities. It teaches every member to execute their specific roles according to the norms and standards of the company.

The task of teaching and modeling company culture is not easy, though. However, a company can hire coaches that will take the time to study a company’s ways and its needs so they can train team leaders to be as effective as possible in setting a good example to their subordinates.

4. Agile HR

An agile HR is dedicated to fortifying the corporate structure. Therefore, it keeps an eye out for exceptional talent, be they new or existing employees. It looks for improvement opportunities, gives employees horizontal movement opportunities to determine where they can grow and make the best contributions to the success of the company, and acts to neutralize and address situations that can have a negative impact on the company.

HR agility is a leading variable in ensuring a company’s competitiveness and resilience especially those operating in unpredictable industries or dealing with volatile markets. It can absorb shock from all sides of the company by staying focused on and protecting corporate goals and values no matter what the situation within the establishment may be.

Successfully Grow Your Company

Business operations deal with numerous risks on a day-to-day basis, but smart practices and strategies can make a whole world of difference in mitigating inherent risks.

So, if you are a company owner or a stakeholder of a growing organization, emphasize and promote these strategies to ensure continuous development and growth for your people and your business.

Author Bio Salma El-Shurafa is an experienced Executive Coach and founder of The Pathway Project. She is a Professional Certified Coach by the International Coaching Federation (ICF), a Certified Professional Co-Active Coach from The Coaches Training Institute (CTI) and a graduate of CTI’s Co-Active Leadership program.

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