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4 Things You Can Do to Grow Your Small Business

Owning a business is sometimes a dream come true, but it takes a lot of work to get that far. There are many obstacles that any business owner faces, and the risks are always greatest during the first year of operation. In order to sidestep potential pitfalls, you’ll need to know what you’re doing, and these tips will help get you there.

Avoiding Legal Trouble

When operating a business, there are many factors to take into account, and that includes legal issues that you’ll need to be aware of in order to avoid them. For example, a business needs to report its earnings in order to comply with federal regulations, and this process starts with revenue recognition under ASC 606. Recognizing revenue is the process of quantifying your revenue over a set period of time, and this is integral to the accurate record keeping and reporting earnings. There are also many regulations that apply to businesses, and those regulations vary depending on the type of business in question. Doing your research and staying out of trouble therefore necessary in order to avoid legal fees and fines that could bankrupt a small business.

Building Financial Stability

Managing your finances forms the most basic struggle of running a company. While the goal of your business is to make money, you’ll also have to spend your earnings in part on business expenses in order to stay in operation. Profits are measured by first figuring out your earnings and subtracting expenses, so knowing each of the numbers is essential. Accurate records are a major priority, and that incentivizes you to hire an accountant to make sure that everything is as accurate as possible. Using your financial records, you can make pivotal changes to your business model in order to minimize expenses and increase earnings, for example. Financial advisors can also help you make wiser investments and analyze financial risks.

Maintaining Your Inventory

Every company needs supplies of some sort. Retailers need to buy goods for them to resell at a markup, but any business needs things like pens, staples, and other supplies that you’ll need to keep in stock perpetually in order to operate smoothly and efficiently. This means that sorting out the best supply chain arrangement for your business is one of the most important factors influencing a small business. Companies sometimes decide to buy directly from manufacturers in order to cut costs, but those added costs are the result of added value. This means that buying from distributors is typically worth the additional cost, so it’s important to make the decisions that best fit your business model. Most importantly, you need to arrange a supply chain that is within your budget and can consistently meet your business’s demands.


Marketing is the most effective way of gaining new customers and even inspiring loyalty to your brand, and that makes it an essential tool for any business owner’s arsenal. However, marketing is at its most effective when it is adequately informed. Marketing data is a prerequisite for any marketing campaign, as that data includes vital information about your target market and the demographics that make up that market. Only by getting to know your audience will you have the proper tools with which to sell a product to them. The standard practice is to outsource marketing to a marketing agency, but this may not be affordable for small businesses. However, knowing the basics can help you work your way up to the financial standing with which you can comfortably afford professional marketing.


Running a business is a complicated endeavor, as there are many problems for a business owner to tackle. While this can be daunting for smaller businesses owners, there is enough information on just about every topic that you can plan for the best and prepare for the worst. These tips can help you ensure that your small business will survive and even thrive.

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