Every company strives to take advantage of anything that leaves a good impression on customers in the current competitive business climate, but one thing that's often overlooked is the office lobby sign. A drab, boring sign gives the impression of a drab, boring company. But a well-designed lobby sign can make potential clients and customers think that a company is creative, forward-thinking, and professional.
So here are some tips to keep in mind for an office lobby sign that effectively impresses everyone.
Pick the Right Company
There are countless sign companies out there, and it's a bad idea to simply hire the first company you find as they're not interchangeable.
First, you want a custom office sign company that has experience with office lobby signs specifically. You'd be surprised how many sign companies try to do everything without being experts in any one thing.
Next, find a sign company that has experience working with businesses in your industry. They’re more likely to know what colors and designs will appeal to your target audience, and they can further suggest materials and finishes that are appropriate for your brand image.
Think About Uniformity
Your lobby sign is a part of your branding, so the design should integrate seamlessly with the rest of your marketing materials.
If you have an existing logo, have that incorporated into the final product so that your lobby sign looks like it belongs with everything else.
Then, choose similar if not the same colors, fonts, and shapes for the sign as you use on things like business cards and your business website
Think About Eco-Friendliness
More and more businesses are striving to be eco-friendly not just because customers respond to it but also because it's the right thing to do, and so should you for the same reasons.
One great option is to use a sustainable material like bamboo. Bamboo grows quickly and doesn't require the use of pesticides or fertilizers, so it's much more eco-friendly than other materials like wood. Plus bamboo has a natural beauty that lends itself well to sign making.
If lighting is part of your final design, using led lights is another sustainable option. Led lights use significantly less energy than traditional bulbs. Plus they last much longer, so you won't have to change them as often.
Location, Location, Location
The placement of your lobby sign is just as important as the design itself.
You want to make sure that the sign is visible from the street or parking lot so that people can see it when they're approaching your building. And once they're inside, the sign should be placed so that it's impossible to miss. For example, if your lobby has a staircase, the sign could go on the wall above the staircase.
And if you have a large lobby, consider having two signs – one near the entrance and another inside. This way people will see your sign no matter where they are in the lobby.
Different factors determine if an office lobby sign is a good one. If you keep these tips in mind, you'll be sure to have a sign that leaves a lasting impression on everyone who sees it.