- Keep it simple
Nothing dates a website more than all kinds of clutter. You need to keep your website as simple as possible. This doesn’t mean there should be all kinds of bare space. You just want to make sure things are organized in a simple fashion. The most important information should be emphasized with a font and color that can be easily read. The purpose of your website should be very clear. If people are confused about what exactly your website does, they’re going to bounce. If you aren’t sure about where to start with design, look for websites that allow you to purchase domains with pre-existing templates. These can be reconfigured in ways that suit your needs. You can also try collaborating with a web developer who can help you figure out what sort of design strategy will work best for your website.
- Promote it
If a website is launched but no one is around to find it, does it get any clicks? Probably not. With so many websites competing for attention, you need to know how to promote yours. The first step is with social media. Make sure that you create pages on Facebook, Instagram, Twitter, and any other outlets that you believe could help to promote your website. The design of these is just as important as that of your website. You want to make sure they’re updated regularly and clearly explain the purpose of your website. You should do your best to spread the word about your website by utilizing hashtags in your posts. Consult with a web marketing agency for the best possible tips.
- Work on navigation
A website could have great content but it could end up shedding visitors because it’s difficult to navigate. Most websites are intuitive, but that doesn’t happen by chance. As a web developer, you need to carefully consider every decision you made in terms of design. When you have an early version of your site ready, get someone to test it. They should be experienced in using a variety of websites. If they tell you that they’re having a difficult time with navigating your website, you’ll know that you need to adjust things.
- Make it fast
A slow website is a very good way to ward off visitors. A few seconds might not seem like much, but it can really add up. For instance, if you have a shopping website, your visitors aren’t going to be pleased if a checkout process that should take 30 seconds takes upward of two minutes. You need to be mindful of speed when designing your website. You want to be hosting on an efficient server and be careful about not using too many plug-ins. When you have a faster website, you can increase the revenue that your website pulls in as well as its reputation. There’s no such thing as having too fast of a website, and you can’t afford to waste even a second of your visitors’ time.
Attracting visitors to your website is all about covering all your bases. Try your best to emulate other websites in terms of their design and functionality while also being true to yourself. Your website is a wonderful opportunity for you to make an impression and help people out. You don’t want to risk that opportunity in any way.