The internet enables us to purchase virtual land and build a digital online presence via websites. By that we can combine work and pleasure and eventually make a living with an online property if the webmaster understands how to monetize a blog.
A website is your virtual real estate that you can build and design in any way you want, but if you want to earn from it you need to follow certain principles and understand how internet businesses and internet marketing work.
A website can potentially turn into an online or home business, generating extra cash via the world wide web, enabling its owner and manager to lead a more independent and self-governed life.
So, how can it be achieved?
Step 1: Choose the Right Blogging Platform
According to research, about 77% of the world’s internet users read blogs and use them as a trustworthy source besides following established newspapers, magazines, or news platforms. The potential of an informative blog or resourceful website is therefore immense and if designed and marketed right it can reach millions.
Learning how to start a blog with WordPress and how to use it effectively can be the first step towards an online side hustle, if you’re still building your digital property and continue to work in a full-time job. You can even combine both by creating a website about you as an expert and your knowledge and skills.
Creating a WordPress blog is easy, just follow the outlined steps below:
- Pick a domain name for your website and see if it is available when you register a domain with a web host of your choice.
- Sign up for a web hosting account and choose hosting for your domain.
- Install WordPress.
- Log into your WordPress account and start building and publishing!
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If you are not sure where you can register a domain and host a website, the SeekaHost App is great for beginners setting up their first WordPress Blog in less than 60 seconds. Once you have registered your account you can search and purchase domains inside the app, host them and manage them. The short video below shows how easy it is to get your first WordPress up and running:
For the WordPress Hosting with the unique SeekaPanel you can use the 7-day free trial to test it and to familiarize yourself with this blog hosting manager tool. You will also find many tutorials and guides inside the app to help you with hosting, WordPress and even digital marketing.
Step 3: Grow your Digital Property
To make your website a success online there are strategies and techniques anyone can apply:
· Design a unique website with high-quality content
You can find various free WordPress tutorials on YouTube or at seekahost.org and inside the SeekaHost app. These will help you create the website you envision with a matching theme, useful plugins etc. In terms of the content, you will need to set up a home page, about page and contact page to start with and you can add any other pages you feel are helping your visitors understand what your site is all about. Publish articles that cover topics you share in more depth, and you should research relevant keywords you want to rank for in order to target the right audience. You can use free keyword planners like Google’s keyword planner for example.
· Increase Traffic Generation
To attract at least a few thousand monthly visitors to your website is important and can take some time as you will need to create and share your content before it will start to rank for your targeted keywords. A website with low traffic is difficult to monetize obviously, so this is the work you must invest in before you monetize your WordPress blog. Traffic generation through SEO and digital marketing is the best way forward in the beginning and you can find free digital marketing courses online at the SeekaHost University to help you with that.
· Gain & Keep Followers
After your website starts to rank on search engines and more people visit your website, you need to encourage them to return and visit it more in the future. This can be achieved through newsletter subscriptions, paid ads, social media marketing and regular offers or deals on your website, apart from offering high-quality content. People should also be able to find your website on other channels like YouTube for example. This will help with growing your audience.
According to Industry research an amateur blogger can begin to earn an average of $9,497 (that’s £6,941) per year, which can increase to about $138,064 (£100,912) per year, if the website attracts a following of a few thousand and uses monetization strategies such as ads placements, affiliate marketing, reviews etc.
So, begin with the easiest and most profitable blog monetization strategies that you can apply once you have accumulated a good and loyal following. These are the two top monetization strategies that most top bloggers apply and you can see this in the top 100 UK bloggers and influencers list post at seekahost.com.
· Install PPC ads on your Website
You can easily join an advertising network scheme like Google AdSense and install it on your website. All you need to do is enter the ad code sent to you after registration and add it to your WordPress site. It is recommended to be cautious about where the ads are placed to ensure they do not drive visitors away. The advertising network will display ads on your blog that are related to your topics and pay you based on your chosen payment model. With AdSense you earn on a PPC basis receiving up to 68% of the revenue from each click. It is advisable to choose an advertising scheme that is most suitable for your type of website and content.