Do you have a business? Are you a manager at a company? You probably saw a lot of bad things happen to your business this past year. Luckily, you can use these hacks to help your business thrive in the new year.
1. Start a Blog
If you haven't already, you should start a blog for your business. You can use the blog to write about your products or services and stand out as an authoritative source for your industry. A blog can also add more pages to your website, which can increase the chances of you showing up in search results. The more you show up, the more views you can get from people curious about what you do.
If you already have a blog, take it more seriously. Try to post about once a week so that there's something new to read. Promote new blog posts on your social media channels, and use your blog posts to lead readers to your products or services.
2. Work With Influencers
If you want to focus more on social media growth, you should work with influencers in your niche. Influencers include bloggers, YouTube creators, and social media users with decent to significant followings. You can find people in your industry who would be a good fit for promoting your product or service. When you find someone to work with, you can create a plan and sign a contract with the plan details.
The influencer will post about your product or service or talk about it in a bigger blog post or YouTube video. You'll pay the influencer for that advertisement, and you can speak to their audience. Influencers have built up trust from their followers, so someone's recommendation can lead to a lot of sales for your business.
3. Create a Newsletter
Another way to grow your business and help it thrive is to create a newsletter. You can use a free download or coupon code to encourage people to sign up for your emails. Each week or month, you can send an email with updates on your company, including new products or services. The people that sign up for emails are already interested in your business, so you don't have to worry about marketing to people who don't know you.
If you don't know where to start or need help with your emails, consider hiring an email marketing agency. The agency can help you create email content and find the right time to send emails. That way, you can increase your open rate and help get more sales conversions.
4. Go on Podcasts
If you don't want to create content to market and grow your company, you can go on podcasts as a guest. Tons of podcasts have an interview-style and have new people each week. You can pitch your business to podcasters in your industry or niche and ask to be a guest on their show. During the episode, you can talk about what your company does, and you can promote your services or products.
If you go on the right podcasts, that can be a great way to get your name out there. You can give the podcaster links to put in their show notes so that listeners can easily visit your website and buy from you.
5. Diversify Your Offers
If you only have one product or service, it can be hard to see your business thrive. When you only offer one service, you have to rely on enough clients booking you each month, and even then, you'll have a cap on your income. If you only have one product, you may not be able to get repeat customers unless people replace that product occasionally. In the new year, diversify your products and services.
Consider what you currently offer and what would go along with that. Perhaps you run a music school, and your company offers private lessons. Have your teachers create short recordings on certain topics related to their instrument that you can sell. You can also sell sheet music or music books.
Running a company isn't easy, and 2020 has been hard on a lot of businesses. Keep these ideas in mind to help your business thrive in the new year.