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5 Significant Digital Transformations In The Automotive Industry

More and more automakers are showing interest for the digital transformation and this has attracted heavy investments from them.From the production to the driving experience, we are experiencing an innovative form of digital transformation in automotive industry 2020. Let’s explore various technology trends that are going to re-imagine our perspectives about automobiles and every technology associated with it.

“Phygital” Platform for car selling

The challenges for car selling have already been there before the COVID-19. However, it is grappling with visitors unwilling to come to dealerships and analyze a car. The gloom only calls for digitization as a move towards making selling and buying a vehicle online. Interestingly, this sudden change has brought everyone on the same platform- from OEM, dealers and to customers.

To survive the battle for the fittest, car dealerships must change their car selling process with technology tools in alignment with customer behavior. With customers preferring contact less digital touch points, all critical functions- right from the evaluation, discussion, and selection and finally to the booking can happen digitally. Between evaluations and booking, augmented or virtual reality adds excellent digital car buying experience.An automotive industry application development company helps you build an integrated ‘phygital’ platform that offers efficient data visibility upon CRM. This is no doubt an essential tool you need to satisfy your consumer needs and facilitate sales conversion.

Semiconductor PLM improves the new-age driving experience

All those comforts we receive from the modern automobile are the gifts of extensive innovation in semiconductor manufacturing. To multiply the driving experience, these technologies have made smartphone connectivity, infotainment systems, anti-lock brakes, and even hydrogen vehicles possible for us. Adding to it, system-on-chip (SoC) also improves applications for vision processing and communications. Research and development the semiconductor engineering is a way ahead to improve the driving experience in autonomous cars too. However, we need efficient product life cycle management or PLM so that we can equip our automobiles as per market demands and also contribute to transparency and productivity.

To ensure PLM is efficient, semiconductors industries need a unified data-driven ecosystem enabling a greater level of system monitoring, product quality, and also cyber security. These are much valued in the automobile making as they help build a comprehensive system necessary to identify defects in semiconductor manufacturing, device failure or wear-out, malicious attacks or software bugs. Using this technology, we can confirm that the product is built for the design for life cycle management, thus we can mitigate and eliminate risks, optimize product function, serve our customers better, and ensure improved profitability.

Addictive manufacturing brings competitiveness

Addictive manufacturing in the automotive industry is giving a shorter life to design phase of prototypes accelerating the speed of time to market. Over the past few years, we have seen a significant improvement in the field of additive manufacturing or 3D printing.  This technology is better known for its applications in manufacturing, innovative product designs, and modern approach for supply chain distribution. For these advancements, automotive industries can roll out newer designs, lighter and cleaner products, and use it to lower production costs.

Automotive Original Equipment Manufacturers or OEMs apply AM in developing rapid prototypes in smaller parts during a design process before choosing a final design. This is a unique solution to come up with multiple variations through multiple iterations with no extra costs.

AM helps in customization of the OEM products based on needs while facilitating the selection of the best design through an analysis of various alternatives. Tire manufacturing units or any automobile manufacturing companies use this technology to get an advantage over competitors.

Connected car platform-as- a- service

Automotive industry trends 2020 also tell us about telematics making a huge entry in the vehicle manufacturing solutions. Although this technology is an old phenomenon, what is ticking is its integration with IoT that is transforming the cloud-based management services. Now with connected vehicle solutions, automakers as well as car owners do not concoct this component as only means of transportation. It needs to serve many purposes if not cost-savings at the first phase. Car manufacturers see it as a big opportunity in driving buyer attention and improving car selling.

Using connected car software technologies, automakers let users have remote diagnostic and maintenance facilities, and also real-time road information about vehicle movements.

Besides,automakers can use in-vehicle technologies, and wireless connectivity for users that help them enjoy the personalized online experience.The connected car platform as a service allows automakers to offer many advantages for users in several ways,

·         Connectivity for the entire vehicle life cycle

·         Remote vehicle control

·         Seamless door-to-door navigation


5G connectivity to improve real-time information

Given autonomous vehicles, they need real-time communications during mission-critical movements. For example, in unchartered terrain or dense urban, we can never expect reliable communications. However, even with low latency, 5G cellular technology can help autonomous vehicles to run smoothly in remote regions or enable users to continue with machine-centric use cases. Thereby, the adoption of 5G connectivity for autonomous cars or other vehicles gives efficiency, performance and sustainability.

Cyber security makes a big impact for vehicle manufacturers

IoT Connected devices generate a huge volume of data for the automotive industry. It harnesses data from various sources such as roads, drivers, wear out of various components, and traffic patterns and many. To protect the fundamentals of those associated with the automotive industry is very important.Thus, cyber security matters for everyone in the automotive industry.

The final takeaway

The automotive industry is more eager to adopt digital transformation now. With more and more new technologies are moving in, we can expect our users to have more benefits than personalization only. The technology is powerful to reshape anything associated with automotive that helps user experience of both users. For any assistance to digitalize your business, you can connect with Bytes Technolab, a leading software development company helping businesses sustain digital challenges at scale for years.



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