Till now, I am expecting that you are using Free SEO tools but facing some problems in ranking your website. There are chances that you can make a brand of your online business, but these chances are pretty low with Free SEO tools.
If you are struggling in marking your online presence then you must start using paid SEO tools instead of free ones because Paid SEO tools will give you a more detailed report of your competitor's website.
With proper analysis, you will be able to replace your competitor on every search engine.
In this article, I’ll be discussing 5 signs of your website that are indicating that you should start using paid SEO tools now. Let’s Optimize for SEO to get more and more engagements.
5 Signs Indicating you to use Paid SEO tools
#1 Conversion Rate is low
You are getting enough impressions to attract a good number of visitors/customer but you are getting enough CTR, so eventually, you aren’t getting enough people on your website. This is a problem because your website is lacking with some important aspects that search engines require.
Generally, free SEO tools don’t have enough data to analyze the flows of a website, in order to thoroughly analyze your website and to understand what is actually, stopping your website to convert your impressions into visits, you should use paid SEO tools.
Paid SEO tools will give you detailed and correct information about your website’s optimization. Paid SEO tools will help you optimize your website according to search engines.
#2 Not getting enough Sales
There are situations, where you are getting visitors but your website is not able to convert them into your customers. If you are struggling with this problem and free SEO tools aren’t helping you. So, now it’s time to switch to paid SEO tools so that you can understand what is wrong with your content and your website’s layout.
You are having enough backlinks and good off-page SEO to attract visitors but there is some problem with your content. Once someone landed on your website, then it’s your content that can convert the visitor into your customer.
Paid SEO tools like Grammarly can help enhance your website’s content.
#3 Unable to generate quality content
This is somewhere similar to the above situation, but here you have neither visitors nor the content to upgrade. Here you are struggling with the basic requirement of a website that is content, Right? And Free SEO tools aren’t effective in helping with content quality.
In such situations, only paid SEO tools can help you because they will make the content creation process much easier for you.
For example Grammarly, this tool will analyze each and every sentence that you will write and will find errors, if any. Incas, it founds any errors then it will highlight the particular word/phrase where the error is present.
Apart from this, Grammarly will suggest you possible corrections that will no doubt help you generate better content quite easily.
#4 Unable to find worthy keywords
Keyword Research is the most important aspect of SEO. You can’t rank on search engines without proper keywords and without keywords you can’t even make your SEO strategy. If you pick the wrong keywords then you will just waste your effort and time on it.
You have to be very careful while picking your keywords to work on. While using Free SEO tools, I discovered that most of them aren’t accurate enough to rely on. Thus, for me Paid SEO tools like SEMRUSH, AHREFS work perfectly fine.
These tools are regularly maintained and upgraded by a bunch of professionals and these are completely reliable.
#5 Email Marketing isn’t working
If you are facing problems with email marketing then you are pretty much sorted with the website’s optimization and content related problem, if you aren’t then before email marketing, you should concentrate on them. Once you are satisfied with your content then you can use Email marketing to grab some extra visitors.
If you are already generating quality content and your website is also well-optimized but emails aren’t working for you then it may be because of a wrong template or your mails are piling into the spam folder of the receiver.
For email marketing, you need to pick a reliable tool because most of the free email marketing tools aren’t much effective. You have to keep on shuffling with some paid SEO or email marketing tools and need to analyze which one is working for you.
It is not mandatory to use paid SEO tools for your business, you can also generate income and an increase in your online presence through some free SEO tools but again as mentioned above, the chances are pretty low.
If you are using some paid SEO tools then no doubt they will give a good ROI. It is mainly because most of the paid SEO tools are accurate and precise. This makes then reliable to use.
To get faster results and you want to make your website/business a brand then I think it is I complete worth to invest in some good Paid SEO tools.