Instagram has become the keystone for the digital marketing strategies of numerous brands. Millions of content creators and brands worldwide leverage the power of Instagram to reach their audience, engage with them and create relevant and engaging content.
Though having a solid online presence is necessary, many content creators and brands cannot crack the code to grow on Instagram. By unwittingly using bots, auto-likers and banned hashtags, they are essentially shooting themselves in their feet.
To help the content creators and brands to use Instagram the right way, here are five smart tips for growing on Instagram in 2021.
Optimize your Instagram account
Before you start spending money on ads and promoting posts, it’s essential to study and optimize your Instagram account. Instagram provides many features for its users to create a wholesome profile. If you want to grow on Instagram, you should treat your profile as the homepage of a website or the storefront of a business.
A well-organized and decorated storefront attracts more customers. In the same way, a well-planned Instagram profile with different highlights, post grid patterns, planned stories, well-written bio, appropriate links, and contact buttons look professional and attractive.
Be consistent in posting content
Consistency plays an integral role in your growth on any social media platform. Instead of posting 10 pictures at one time, it’s best to post around 3 posts per day and be consistent. Posting regular content helps you stay in touch with your followers and is a great way to improve your reach.
Interact with your followers
It feels good to have lots of interactions on your posts. In the same way, even your followers would love to see you interact with their content. It will help both you and your followers to grow. In simpler terms, it’s a win-win situation.
Don’t just like or comment on the post for the sake of it. Genuinely appreciate the efforts of the other creators if you like their work. Tell them what you particularly liked in the post and share it with your followers too.
Plan and schedule your posts in advance
If you seriously want to grow on Instagram, you need to dedicate your time and attention to your posting schedules. You cannot just post whenever you want and whatever you want.
Your followers follow you for what you do and how you present it. So, it’s your responsibility to be consistent with the quality and quantity of the content. It's always better to plan and schedule your future posts well in advance so you know when and what to post every day, and be prepared for the same.
Write good captions and make the proper use of hashtags
Your captions should be relevant and complement your post. Write good engaging captions to accompany your pictures. Don’t forget to use suitable hashtags. They are an effective way to get your content discovered by millions of like-minded people.
Try to avoid using banned hashtags as they hamper your reach and engagement.
These are 5 valuable tips to grow on Instagram as a content creator or a brand. Create a posting schedule and plan, and stick with it to watch your followers grow.