Do you remember the days when we used to get printed pamphlets and brochures at our home? Business owners used to add their leaflets in the weekly magazines. That was a marketing tool that every brand made use of. Not that it gone but the using it has become very uncommon.
Do you know why? Because of digital marketing. Digital marketing is the phenomenon of reaching out to target market by using internet and by internet we actually mean the social media.
Yes, using Facebook, Instagram, LinkedIn and other such platforms to reach out to potential audience. It is a practice that every business owner must consider and make use of.
If you’re a business owner, you can always go for digital marketing at any point in time. it includes getting your business a custom web design, running advertisements, developing social media campaigns and much more.
But in case you’re new to this and you don’t have much idea about what digital marketing really is and how it works, here are 5 things you need to know.
- Make your website compatible
If you’re going for a custom web design, another thing that you need to keep in mind while your website is being developed is to make it compatible for desktop and mobile phones.
85% of the user’s surf through websites on their handheld devices. Keeping that in perspective, we must tell you that not every website runs perfectly on mobile devices. That increases the bounce rate of websites that are not mobile friendly, so you need to make sure that your website doesn’t bounce on the mobile phone.
- Shorter time span
Speed up your website’s performance because unlike before, you now only have micro-moments to impress your visitor. The attention span of a digital user is less than 8-seconds, if during that your web page doesn’t perform, the user will just shut it down so make sure your website performs well within those seconds.
- Launch an application
The use of applications is becoming more popular day by day. If you take a look at the TV, you will know how many businesses are now advertising their applications instead of their core business. That’s because 70% of the customers ignore websites and go straight for applications. If you don’t already have an application, now would be the time to consider launching one.
The definition of branding used to be limited to printing business card and stamping logo but now it is about how you deal with your customers. Branding has become a revolution when it comes establishing a name for your brand. Focus on crisis management and customer support. Let your clients establish a name for you, enhance your reputation.
- Live streaming is a thing
Many brands used to consider it a novelty but not anymore, especially since the advent of influencer marketing. Customers always want to know what is happening during an operation. Live stream your brand and latest events. Create hype for it so that more people can com and watch it. Telecast it on your website, leave it there so that visitors can watch it later. It increases the time span that an average visitor spends on your website and boosts your website’s rank on the Google search engine.
So, these were a few things that you needed to know about digital marketing. If you have anything that you would like to add here, let us know in the comments below. We always appreciate your feedback and look forward to your recommendations.