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5 Tips for Helping Your Business Thrive in the Digital Age

There are myriad reasons businesses choose to incorporate increasingly more technology into their everyday work. From interacting with clients to keeping detailed records, computers have become a necessity in the workplace. While this is true, it is important to remember that more does not always mean better. Similarly, it is just as vital to consider how you use technology as whether or not you will use computers at all. There are several simple issues to take into consideration to make sure your company thrives in the digital age and does not drown in a sea of expensive, complicated devices.

1. Customize

One of the key principles to keep in mind is that not all businesses use technology in the same manner. Some family-owned, brick-and-mortar shops may only need one computer to check on shipments and incoming orders. On the other hand, large-scale companies with several hundred employees may need to supply each person with a laptop or tablet. Take some time to consider the specific needs of your business.


It is also wise to give employees some degree of choice over how much and what type of technology they use. Every person may not feel comfortable conducting business electronically and forcing someone to do so may harm productivity rather than improving it.

2. Protect

Technology is often a major investment for companies, so it is prudent to take reasonable measures to protect these devices from damage. First, you may want to consider providing employees with cases and screen protectors in case phones or laptops are dropped. Some items, such as a rugged tablet, are even made especially durable for workers who are frequently on the move. And in this age, we conduct business using our mobile devices, so it is better to have their devices with privacy screen protectors.


Second, it is vital that you think about digital security. There are many products that protect your devices and the information they store from cyber attacks. These are often paid for on a monthly or annual basis. Third, you may have the option to acquire insurance for some or all of your computers. Depending on your budget, this could decrease any anxiety employees may have about losing or damaging equipment.

3. Connect

A major advantage of supplying individuals with computers is that they can be used to strengthen relationships between employees. This can result in greater ingenuity and productivity as it helps people share ideas and feel comfortable where they work. Additionally, technology makes it possible for people to work from entirely different places, even from home. This can save your business money as it may not have to maintain as much office space.


Another option you may want to consider is using online platforms to reach out to prospective employees. You can post a job listing or keep your eyes open for the right person on various job sites. This will help you maximize your pool of possible applicants so you can find someone who is just the right fit.

4. Train

As previously mentioned, technology can sometimes stifle a company's output. This is often the case when employees are required to use devices that they don't know how to operate. Whether it is done one-on-one or through a large training session, it is vital that all personnel are educated on how best to use the computers provided to them. You could also consider creating videos that employees can access online to troubleshoot technological issues. Be patient; it may take a little bit of time for everyone to use their devices efficiently.

5. Market

Another remarkable use of technology in the workplace is marketing. The ability to reach out to your clients through email, social media and a company website is invaluable. Use these platforms well. A user-friendly and informational web page may give you an edge against your competitors. Additionally, you can show off your product or service to new customers through online ads. Depending on your target population, digital ads can be cheaper and more effective than billboards or computerized telephone calls.

Technology has the power to make or break your business. Choose to take advantage of what is available to you, rather than falling behind those who do. With some careful planning, computers can help your company shine in the digital age.

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