If you are wondering just how successful your SEO performance has been, then you are going to need to know some of the top ways to evaluate it. There are plenty of ways that you can figure this out, including the number of people who are visiting your site through organic searches, the number of pages that are getting some traffic from searches and much more. Keep reading on to find out a few more of the top professional SEO service that you can evaluate your SEO performance.
How to Evaluate Your SEO Performance
There are always going to be ways that you can evaluate how you are performing in terms of SEO and you should know what they are. The more you know, then the easier the methods will be to use and here are 5 of the top ones, including:
Number of people locating your website through organic searches
One of the top indicators that you can use to see the performance of your campaign overall is how many people are locating your website using organic searches. This means that you are going to have to look at the analytical information that is available to you. This is the area where you can figure out just how many people are coming to your the website through searches.
This is more vital than any of the keyword rankings since it can tell you just how many people have clicked on your URL after the searches. It will also tell you what keywords are bringing up your website so that you can change them up based on your current needs. Make sure that you are checking this on a regular basis so you know what is what and what is happening.
Best tool for understanding organic traffic: Semrush
Total number of pages that are getting at least some traffic from searches
You might want to think about what pages on your site are getting traffic since you want to make sure that the ones you want are getting the hits. See which pages are getting some organic traffic since this can help yo to see how effective the optimization of your pages is. Another thing that you can see with this is just how good you are when it comes to targeting your desired audience with the new content you are creating.
Change in ranking over time
You are also going to want to see just how your rank has improved over time since this can be a huge indicator of how successful your page is. You should not only think about the rank of your website, but also, the keywords that you are using for your pages. If you are keeping an eye on this, then you can see where competition is coming in and then you are going to be able to change up your strategy. Make sure that you are always keeping an eye on the rankings and how they are changing.
Total new links that have been earned
Are are you wondering how many new links your business has earned lately? If you are there are plenty of tools that you can use that would help you to find the links that are directed at your site, even if you do keep records of the links you are making. The more links you are getting, then the more authority and prominence your business is going to enjoy in the industry. Make sure that you are evaluating the quantity and quality of these links in order to gauge what your authoritative strength is.
Social signals your business is getting
There are some things that aren’t as vital when it comes to your ranking, but that doesn’t mean that they can be ignored. Just because people are sharing your information or website on social media platforms it doesn’t mean that your rank is going to increase. However, it does help you to know that your content is strong and that you are getting some peripheral benefits. This is going to help earn more links and visibility for your brand as well as recommendations and new potential customers.
It is extremely important that you are thinking about and using these 5 ways to evaluate just how successful your current SEO performance and strategy is. These can help you to see if there are changes that need to be made and where they would need to be made as well.
Go ahead and ensure that you are using only the top methods in order to evaluate just how effective your current SEO strategy is. You are going to want to make sure that you are looking at the amount and types of organic traffic that you are getting and what pages are getting the most attention. Also, you should ensure that you are looking at all social signals that are about your business and that you are seeing how many more links you have earned recently.