As a new startup, it’s very important to make sure you spend time and money on marketing your new business. It takes a while for consumers to start recognizing a new brand on the marketplace, but you can do your part to speed that process up. It takes careful work and a real strategy, but with our tips below, you can make a splash with the right branding and begin to create the foundations for widespread brand recognition.
Design a distinctive logo
Logos are incredibly important because they’re a visual representation of your company. Unless you’re an artist in your own right, make sure that you pay an actual designer to create your logo. You can even host an online (paid) contest for someone to create the logo.
If you have the budget for it, it might be worth it to test out a few logos and designs with a focus group so you can ensure you have a visual presence with mass appeal.
Before you know it, your logo will go hand in hand with your brand.
Build up a social media presence
When you first set up your company, make sure one of the first steps you take in setting up social media pages for your business. This is a great way to take advantage of the network of friends, family, former colleagues, and acquaintances you already have.
Using Instagram is particularly helpful for new businesses because you can leverage the power of influencer marketing. Influencers have a large following, so if you pay them for a sponsored post, your brand gets broad exposure to potential customers. And, you don’t even have to pay top dollar for an influencer sponsored post – there are a few tiers to choose from. If you choose a micro-influencer with 1,000 to 100,000 followers, for example, you won’t have to pay tens of thousands of dollars and you still get the benefit of more brand exposure.
Giveaways are one of the easiest ways to create brand recognition. You can create a contest where people can enter by following your brand and tagging a set number of friends. Offer a bundle of promotional products to entice people to actually enter. You can even team up with a bigger brand to benefit from their brand exposure – as long as they’re not a competition, of course.
Try out content marketing
Creating a blog that offers real value to readers is a great way to get your name out in the real world. A blog with consistent posts can offer a range of benefits to companies. Well-written content with an SEO strategy behind them can help catapult you through the rankings on Google so you’ll end up on the first search results page. Plus, writing engaging articles encourages visitors to come back to your website time and time again.
Another bonus of keeping up with a regular blog is becoming an established authority in your specific industry. You might even become a thought leader given enough time.
To start a blog, use a user-friendly platform like WordPress, and start typing away! Or, hire a content team to regularly create interesting blogs and content.
Have a personality
One thing that customers pick up on very quickly is when companies aren’t original. When you’re starting a business, make sure your messaging is consistent and professional – but be careful not to be too boring. People do not enjoy interacting with corporate behemoths with no personality, so make sure you inject some fun in your interactions with clients and potential customers. Try to engage with people on social media in a way that matches your overall brand goals.
Conclusion: Creating a company first starts with brand recognition
You won’t be able to run a business without a customer base. And one easy way to build a strong customer base is by creating a strong brand. You can establish clear brand messaging in a variety of ways but it’s a good idea to first start off by creating social media pages. By taking advantage of social media platforms like Instagram and Facebook, you can build a better presence, and with the help of influencers, a good number of followers, too. With these tips, you can create a successful and distinctive brand.