When you pour all your hard work into your blog to build a strong audience, it's only natural to want to monetize it. After Google Adsense, Affiliate Marketing happens to be one of the largest revenue generators.
In fact, if you effectively want to earn money via your blog or social media, affiliate marketing is the best way to go about it. For every purchase made via your link, you will get a certain cut off the profits. Amazon Affiliates or Clickbank are two of the most popular sites amongst marketers to find products they can promote. Most people believe it is a significantly easier way to earn passively, which is not true. If you want to generate profits and earn from affiliate marketing, it is essential to utilize sophisticated strategies.
And if you're wondering what those strategies could be, worry no more. Here, we have listed 6 advanced affiliate marketing strategies to help you boost your sales in no time!
Tailor the Product as per your Audience
Take note that the most pivotal point in becoming a successful affiliate marketer is to know your target audience thoroughly. Choosing random products to promote will not only result in zero to no profits but will drive away your readers and viewers as well.
If you're just starting out, this should be the ideal moment to think about your audience. Who do you want your audience to be? Once you've figured it out, create content that attracts your ideal reader. And when you've managed to collect your ideal audience, you should begin promoting the products that best suit their interests.
However, if you already happen to have a blog in the running and now want to turn it into an affiliate site, start by getting to know who your audience is. Understand their psychology. For example, if you wrote a lot of budget-friendly articles, it is likely that your audience is too price-conscious. In that case, you have to put up links to budget-friendly products instead of the pricey ones.
To figure these things out, turn towards data and analytics. Helpful tools include software like Quantcast, the Demographics and Interest features in Google Analytics, Insights on Facebook and Instagram, surveys, and YouTube's analytic data.
Remember, personalizing the affiliate program for your audience will make your readers genuinely happy with your site, which will lead to more purchases.
Show your Affiliate Efforts
Don't treat your audience like strangers. It is crucial that you connect with them and be transparent regarding your affiliate efforts. Apart from that, there are three primary reasons for transparency. First, you come off as less spammy and look legitimate, which helps avoid search engine penalties. As long as you integrate the affiliate links into valuable content and don't stuff too many links on one page, you're staying away from penalties.
Secondly, transparency helps build trust amongst your readers. They do not feel misguided or "tricked" by your marketing efforts. As a result, they feel more encouraged to click on your affiliate links and make a purchase. Thirdly, you effectively avoid any potential legal issues by staying on top of regulation.
Choose Top Products from a Profitable Niche
Don't go for products that no one will be interested in. Do your research. Opt for trending products or use Google's Keyword Planner to identify in-demand products. Also, try going for high-value products so that you get higher commission rates. However, low-value products also work well if you sell a lot and they're in demand.
Put Affiliate Links in the Place of Most Traffic
Use Google Analytics to find out which page on your site has the most traffic. Next, add affiliate links to those high-performing pages. You can even boost the traffic of those pages further by using Google AdWords or social media.
Run A/B test on your Affiliate Links and Banners
Test your links and banners. For example, take two versions of an ad and try them on the landing page one after another. See which one works best. Or, try different positions for your ad banners to see which position gets the most clicks. A/B testing is about trial and error. Be patient and strategic with it.
Customize the Link for Specific Countries
Lastly, customize your links in a way that when your reader clicks the link, they're directed to their local store. For this, you can use tools like Amazon Onelink, or you can try geotagging the links. When you do this, the link will be universal and ensure that no affiliate sale is lost.
Like any other form of digital marketing, affiliate marketing is also based on understanding, strategy, and using the right tools. Make sure you invest time into the A/B tests and run them strategically. Also, be sure to keep a check of your analytics and invest in the correct software. Ultimately, you'll get the hang of it, and start seeing noticeable profits.