Do you have a website that reflects your business and your values? Well done: you have reached an important milestone for your business. However, a website without traffic will not have the expected impact on the development of your business. It is therefore essential to make it known to your current and future customers.
To help you with this task, we have put together 6 smart tips for increasing the number of visitors to your website.
Priority to the quality of the content
The content is king on the Internet. It plays a major role in the traffic generation process. Your buyers need impactful content that answers their questions or requests. A good content strategy is therefore essential to interest readers.
The terms you are going to discuss, the words you are going to choose to have a huge impact on traffic. Thus, ensure that Internet users quickly get the information they are looking for. First from search results and second to your site.
With value-added content, your site will generate traffic. And traffic calls for traffic. Visitors who find what they're looking for on your site are likely to share it on social media, tell their acquaintances, and even recommend your services.
Good SEO optimization
To get traffic, Google is mandatory to appear on its search results. But for that, you have to go through the “SEO optimization” process.
SEO optimization is the set of processes that aim to facilitate the reading of your site by the crawlers of search engines. Here are a few things you need to see up close:
The structure of your site: the hierarchy of pages and information.
The "robots.txt", "sitemap.xml" files.
The title and meta description tags for each page, each article, each product sheet, etc.
The "alt" tags for each image.
These actions will allow search engines to " better understand “your site. A very important point: search engines are currently able to read and understand the content of your site. Thus, the quality of your business is always paramount.
A readable site on any medium
Is your site readable on all browsers and all mobile devices? If the answer is no, it is time to check its compatibility with the most popular browsers, namely: Edge, Chrome, Firefox, Opera, Safari…
And to allow mobile users to read your content, consider adopting a “responsive design” site, knowing that more and more traffic comes from smartphones and digital tablets.
A good SEO strategy
To gain traffic, the popularity of your site is necessary. You must therefore deploy a natural referencing strategy so that your site appears in the top position of search engine results.
Make your site known in specialized directories, ideally in your industry. However, pay attention to the quality of the directories you choose. Check for that its TF (Trust Follow "or rate of confidence. The inscription in thematic directories also allows you to gain backlinks, very useful for organic referencing.
Deploying an SEO strategy is complex and requires a certain know-how. This is why we advise you to contact an SEO agency or SEO consultant to support you and buy SEO packages from them.
On your site, offer your visitors to subscribe to your newsletters. Your newsletters will allow subscribers to be notified of your latest news, your new offers, your promotions.
Sending emails is one of your daily tasks. They are traffic vectors if you add a link to them that points to your site.
To do this, all you have to do is create a personalized signature in your email software and configure its automatic insertion when you send emails. Interested recipients can click on this link and land on your site.
We hope these 6 tips can be of use to you and help you gain traffic to your site.