Custom Product Boxes usually refers to the process of designing, evaluating & producing products in a way that might be appealing to customers. Custom packaging boxes ultimately serve two main jobs: the first job is to market the product being sold effectively and the second job is to contain the product inside efficiently.
The first impression of any product on a consumer is the packaging, they’re likely to base their expectation of the product on the appearance of the packaging, and so getting the right custom packaging is a must! We’d love to be able to say that consumers make their purchases based on the quality of a product, but we’d be lying, custom box packaging design is seen to play a huge role in their decision. Different types of custom packaging boxes such as luxe, bold, charming, casual, nostalgic, crisp etc., gives you hints to define the types of product.
As luxe packaging box is a luxurious and lavish product, charming packaging box is for fun and kids product, and nostalgic packaging box is to bring, etc. These kinds of custom packaging boxes play vital roles while offering gifts to your relatives and friends.
Following Are the Advantages Received Via the Use of Customized Packaging
- Going Eco-friendly
Choosing eco-friendly materials for your custom packaging can allow your company to reduce its environmental impact.
Aside from the obvious benefits to our earth, choosing green materials can have a positive effect on your corporate reputation and can allow you to reach key demographics among youthful consumers interested in pursuing a green-friendly lifestyle and in protecting the environment. Of course, the most important aspect of opting for these packaging materials is the real impact you can make on the health and well-being of our planet.
- Ease for retailers
Retailers keep some products from different brands in their stores. They will be happy to receive product packages which will make their life easier with relevant product information for stacking them on the shelf. If there are products that are reaching an expiry date, the retailer will try to sell it sooner.
If you have products in small units, it will be easier for retailers to read the product information on the box before opening it for sorting. Sometimes, customers notice the product packages when they visit the retailers for other products or brands.
Boxes explicitly designed to hold your products typically cost less and require less packing material to shield delicate or fragile contents from damage en route to their destination. While the reduction in postage or delivery costs may not amount to much on an individual basis, it can add up to significant savings over the course of an average fiscal year.
- Marketing and Branding
Arguably the most distinct advantage of using a custom box over a standard stock box is marketing and branding. The appearance of the box will be the first impression that customers have once received. Take advantage of this opportunity to further reinforce your brand, visibility, and potential for future business with the customer.
Packaging boxes with customized brand design or attractive colors can lead to brand recognition and brand recall. Your potential customer may see your bulk packaging while it is being transported from one place to another or at the retailer’s space. Printed boxes will help them identify your brand easily.
The surface of the packaging boxes can be printed with attractive designs in different colors. Imagine seeing a plain brown packaging box in a store and another package with printed elements of a product brand? What will you be attracted to? Of course, the one with design, right? You will recognize the box if you continue to see it again and again.
- Size and customization
By using custom boxes, you ensure that the box is fit to order the size of the product, ensuring there is no wasted space. Furthermore, you’ll also be certain that you’re saving money by not spending on wasted materials or space for standard boxes. Custom Boxes Now provides an online configuration tool to help you get the exact box you need.
- Added protection
Custom designed packaging can incorporate added protections for your products, including the following:
- The right packaging materials can preserve freshness for foods and can create an odor-proof, waterproof barrier for items that could potentially spill on the way to their destinations. These solutions can also maximize the shelf lives of perishable items.
- Custom packing containers can reduce the risk of breakage for glass items, electronics, and other fragile products.
By creating custom product boxes designed to protect these items effectively, your company can reduce overhead costs and enhance your public image in the eyes of the consumers you serve.
- Re-order information
Let your printing company print reorder information such as a number or website link related to products or services on your box. Custom printing by your packaging company itself will make your packaging boxes attractive as well as a cost-effective at the same time.
When the recipient receives the package, a discount code or free service mentioned on the package can motivate them to re-order your products. Chances are your package receivers might contact you for inquiry related to the printed information. A toll-free number or website address on the box to pre-order products can be a good idea for product sellers selling through e-commerce websites.