Those days are gone when people used to browse the internet sitting in front of a desktop or laptop. Thanks to the advanced mobile technologies and devices, today we use internet on-the-go. Today’s generation is mobile and internet savvy. With new technologies coming up every day and affordable internet tariffs, everyone has internet accessibilities today. Not only this, in coming few years this is going to increase a lot.
In this age, as a business or site owner, if your website fails to offer a seamless and smooth user experience to your mobile visitors, that’s going to cost you a lot, perhaps more than what you can imagine right now.Hence, as a business owner, this is your job to follow and practice all modern digital marketing trends to offer a better user experience to your site visitors.
A Few Facts About Mobile Responsive Websites
- 80% of your customers don't engage with your website contents if those are not designed well for mobile devices.
- At PromozSEO, we experienced more than 48% of our visitors are using smartphones to browse through our internet marketing courses.
- Additionally, when 57% of internet users don’t recommend a business with a poor mobile-optimized site, 88% mobile searchers call or visit businesses within 24 hours.
- In 2017, only 17% of small business websites were not mobile friendly.
Here we are going to put together a list of important things which will decide the user experience of your site’s mobile visitors.
Site’s Mobile Friendliness
Have you used your website on a mobile device recently? Did you notice anything wrong there? Did you face any difficulties browsing the site? Did you find the exact thing easily what you were looking for on the site? Ask these questions to yourself before it damages you more.
If your website is not mobile friendly, your job is to make it mobile responsive. For this, you may need to hire a website designer or developer who will redesign your site to make it mobile responsive while keeping other things unchanged.
Google recommends mobile Responsive Web Design. This is the best approach and technique to make a website mobile friendly. Besides, you may use the dynamic serving technique or a separate mobile site to offer a seamless user experience to your mobile visitors.
Additionally, you should also check the usability of the redesigned mobile-optimized site. Make sure that all clickable elements of your website are sufficiently spaced for easy tapping on mobile screens.
After you rebuild your site, ask the same aforementioned questions once again. If you still face difficulties using your site on mobile screens then there are things to be improved.
Website’s Loading Speed
When you open your site on a smartphone, is it taking forever to load? Are you waiting for more than 4 seconds before you can use the site on the mobile phone?
Remember, websites those take more than 3 seconds to load completely are likely to make around 40% fewer sales than sites opening in 3 seconds. Therefore, you need to optimize your website’s loading speed to make it faster on mobile devices.
First and the foremost thing to check is your website’s hosting server. Have you hosted your site on a reputed and reliable web server? If not, consider hosting your website on a fast and powerful server which will deliver pages faster on smartphone browsers.
In addition to this, there are a couple of things you can do to optimize your site’s loading speed.
- Compress your website and its resources using GZip compression.
- Enable browser caching
- Use CDN
- Reduce HTTP calls
- Resize images before uploading on your site.
Use Google PageSpeed Insights tool to improve your website’s loading speed especially for mobile devices.
Consider building accelerated mobile pages for a comparatively large website. This is one of the newest developments in search engine domain but Google is already counting it as a strong mobile ranking signal. Additionally, this can cut down the page load time substantially - anything between 15% and 85%.
Website’s Navigation and Social Buttons
Site’s navigation is very important for seamless and smooth user experience. Mobile site visitors must be able to use the navigation menu easily without clicking on wrong links.
Big smartphone screens are not big like desktop or laptop screens. Therefore, if your site’s visitors experience difficulties using your site’s main navigation menus and links they will exit.
Site’s navigation menu links should be designed with CSS and those should be big, sufficiently-spaced, and well designed. Additionally, place the main navigation menu at a prominent place above the fold of your website. Otherwise, mobile visitors may miss it.
Social buttons encourage site visitors to share your contents on social media channels effortlessly. This not only brings more social visitors to your website, but also a few social buttons can generate more page views. Therefore, make sure that all social sharing buttons are working properly on smartphone screens.
Website’s Content Design
Is your site’s text font size is not clearly readable on mobile devices? Are the letters, words, and lines too close to each other making contents difficult to read? Is it a single paragraph content?
If your content text font is very small, adjust the font size and color to make those easily readable on smartphones. Additionally, check the spacing between two letters, words and lines. If those are very tight and close to each other, correct those.
Content with multiple paragraphs works much better than content with a single paragraph. Therefore logically break your content in multiple paragraphs.
Format your content properly to make that human readable on a variety of devices and screen sizes. Plus, start using lists on each webpage at the beginning of the content. This helps your mobile visitors to scan your content much faster.
Not only the mobile-optimized design, but you should have a strategy to bring more mobile visitors to your website. Google’s mobile-first indexing policy tends to rank mobile responsive websites higher on mobile search engine results page. Therefore, targeting those keywords which are used more on mobile devices is important for better mobile search ranking.
Start using keywords with ‘near me’ phrases logically and meaningfully on your website contents.
Additionally, you should know that your mobile visitors could be using voice search to interact with search engines. Therefore, ranking for mobile searches will be a major traffic boost for your website. Conversational keywords, LSI keywords should be used to make contents more voice search friendly. Don’t forget to use important Schema Structured Data on your website.
If you are a small business, the majority of your mobile visitors are your local audience. Hence, local optimization is essential for your site’s success.
Register your business information on Google My Business tool accurately. Fill up all the required information on the tool including your business’s name, address, and phone number (NAP) details. The more accurate details you provide on GMB tool, chances of local box ranking will increase.
Afterward, start building the business’s NAP citation on all country-specific local business directories and local listing sites. NAP citations of your business must be exactly same across the internet.
Additionally, get genuine customer reviews on Google Plus, Facebook, and similar trusted websites.
Google Search Console Tool
Google Search Console tool lists many important data about your website’s mobile friendliness and usability. Therefore, integrating your site with Search Console is indispensable for a website.
Afterward, you should regularly check this tool and its data to understand the issues and correct those to improve the overall site’s performance.
Website’s mobile optimization is very important. Implementing these correctly will make the site mobile responsive. Not only this, you will experience increased organic traffic to your website. Additionally, your site’s mobile visitors will spend more time on your website, will visit more pages and eventually that will increase the chances of getting more paid customers.