In the 21st century, it has become very easy for individuals to work from home. Social media and digital marketers have made lives easy for those who want to earn money but don’t have the time to go outside. Therefore, starting a business online is one of the best options in this era. Be it, men or women, they can start any sort of business from selling household stuff to jewelry and clothes.
Clothes are a universal need so it is a safe option to start your business. If you have chosen your field in the clothing line then specify what you are going to sell. If you specifically choose to sell casual and formal menswear then here is a guideline on how to start your business online.
- MARKET RESEARCH
To start any business, and here talking about casual clothing, firstly you need to evaluate the market needs. Through market research, you will get an overview of what products are in demand and what the consumer wants to buy. Nowadays, social media has made it easy to conduct market research yourself instead of paying companies to get the job done for you. You can interview people or check the trends on Facebook and Instagram. This will help you clearly know the likes and dislikes of the clients you are targeting.
- EVALUATE YOUR COMPETITORS
It is very necessary before you start your business you need to study your competitors in the market. You need to determine who is selling your potential products. For e.g.; in casual and formal wear, there are brands such as Levis, Charcoal, Fitted, Stoneage, and Breakout, etc. You need to think like a seller and buyer about the weaknesses and strengths of these brands.
- LAUNCHING YOUR WEBSITE
Starting with the help of social media, you should pave your way to make your own website. Your website without any doubt has to be topnotch. The reason behind this is that when visiting an outlet the customer can check the material and fitting, but online your only aim should be to visually impress your client. You should opt for a professional photographer (make sure it's not a wedding photographer), who would charge you a bit but his results will show you wonders. However, make sure you are using a white background to picture your casual shirts and other products so they stand out.
- DESIGN AND QUALITY OF YOUR PRODUCT
Never at any cost sacrifice the quality of your products. If you are new to the business then start with the basics. Choose basic solid colors (NOS-never out of stock) like black, white, blue, grey and more. Then move on to stripy shirts in the same colors. To be on the safe side don’t have any fancy designs in the beginning. Everyone prefers a different look so you can go for casual shirts some with a single pocket, double pocket and some pocket less. Though double pocket is mostly only worn in winters and the print usually checks shirts and made of flannel (fallen). Other than this always keep the weather in mind and have more shirts made of cotton with less polyester.
Make sure you provide with a proper size chart of your sizes. Provide the specs in detail of your shirts.
The most prominent are 3 kinds of fitting; slim fit for the petite, regular fit for the bulky and nowadays the trend is shifting towards modern fit which is an in-between the size of the above both. Due to this reason regular fit is becoming less of a demand in casual shirts.
- SHIPPING POLICY
Through the shipping policy, you can gain more confidence in the people. Firstly, the customer prefers Cash On Delivery (COD), so that people can get their product in one hand and pay with the other. Other than this most important are the returns. Make sure that you accept returns with an open heart and fully communicate with your clients to meet their needs and demands.
- ADVERTISEMENT/DIGITAL MARKETING
No business is successful without promotion. Therefore, take the path of social media; Facebook and Instagram. Put your pictures online and make a chain of people who carry forward your name.
These are a few steps that will help you start your very own clothing store online with ease. BEST OF LUCK FOR YOUR FUTURE!