An online retailer has to use its resources strategically in order to increase sales without significantly increasing its overhead. Here are eight things that you can do to shape positive customer experiences, bring more attention to your site, and generate more sales.
Use a Tool for Route Optimization
When you have to manage deliveries as a part of your order fulfillment process, you’ll likely benefit from using delivery routing software. This tool will help you plan out the most expedient routes to complete deliveries. It will consider factors such as order priority, road conditions, and traffic patterns. Your delivery drivers won’t have to plan the best order for deliveries because the software will do it for them in a way that enables them to fulfill orders travelling the least total distance and finishing in the least amount of time.
Improve Your Site’s SEO Performance
The number of visitors to your site will depend heavily on search engine optimization. You need to allocate some of your site management budget for SEO utilities that will raise the probability of people finding your site when they search for a product that you sell.
Enhance Page Load Times
If your site is performing slowly, many potential customers will grow impatient and move on to a competitor’s site. A page that takes too long to load could have an extremely negative impact on sales. Get help to enhance your site’s speed so that customers will have a satisfying experience when navigating your site and you won’t lose potential customers to slow performance.
Stay Connected With Potential and Previous Customers Via Email
When people visit your site, you should prompt them to enter their emails for an incentive for something like a promotion. If they don’t make a purchase the first time that they visit, you may be able to recapture their interest by reaching out via email that contains information about a product they viewed or a sale announcement. Staying engaged with customers through email is also a great way to earn repeat business with people who have made orders in the past. Emails should have a personalized element and feature products that people have demonstrated an interest in.
Build Your Social Media Presence
A lot of people are turning to social media platforms instead of search engines to shop for products and services. In addition to advertising on social media, you should create well-designed and well-maintained company pages. People who are interested in your company can share posts with friends and families, helping you to add to your base of followers.
Improve Product Descriptions
If your site’s individual product pages don’t have a lot of detail, customers may feel as though they don’t have the information that they need in order to go ahead with an order. You need thorough product descriptions that include any specifications which a customer might find relevant such as dimensions and weight.
Feature High Quality Photos
In addition to thorough descriptions, high resolution photographs are essential to captivating product pages. You need more than one or two grainy photographs, you need several vivid photographs showing multiple angles of a product so that people can visualize what it will be like to have a product right in front of them.
Review Your Return Policy
Even if a retailer offers the best deal available on a product, inflexibility about returns or requiring customers to pay for return shipping could dissuade people from purchasing from your company and opt for a retailer with a more appealing return policy. Evaluate your existing return policy to determine how it measures with that of your competitors.
People have a lot of options available to them when they’re shopping online, so you need to manage your site wisely. A little extra time and attention can help you get more people onto your site and inspire your site’s visitors to make orders.