When you desire your content to serve the essential purpose and achieve your marketing goals, you need to be proactive when it comes to content promotion. To help you with the content promotion, we have come up with nine promotion tactics that will help you get your content noticed.
Send an email broadcast
It is quite likely that your email list will comprise of the people who have signed up to your website because they are interested in your product or services. David, an online tutor providing accounting homework help, says that the probability of you getting a click is six times more likely from an email campaign than from a tweet. So when you send an email broadcast, you have a more engaged audience. You can use this feature, every time you publish new content. Make sure you include a small teaser of the content. This will play a crucial role in encouraging the audience to click through your content.
Further, you need to include a CTA asking the users to share your content. After the five days of sending an email, you can check your analytics to see who all haven’t opened your email. You can send a broadcast mail again to these people but with a different subject line. If you create content on a regular basis, you need to decide for yourself depending on the behaviour of your readers, as to how often you are going to use this feature.
Engage with your community
Brent, a student who seek assignment help Australia says noticeable content of the website help me to choose the best site. Thus, it is essential for you to engage with your community, and this will help you be a part of the industry conversion rate and give your content a better reach. Here are some alternatives that you can use to engage with the community.
· Social Media Groups – You can use FB, LinkedIn and Pinterest groups to reach your niche audience.
· Content promotion networks – Using the different content promotion networks like the Viral Content Bee, you can get a better reach on social media. Another tool that you can use for this is the Quuu.
· Online communities – You can use the online communities like Yahoo Answers, Quora, etc., where you can hold the discussions on the topics related to your niche.
Pay to promote
Mary, who fulfill "write my essay" queries of students and run a blog, says that advertising your content is a great way to get your content noticed. It works much better than traditional marketing strategies. The PPC medium helps you get a better reach on the online platforms. Some of the platforms where you can pay to promote include:
· Facebook Ads
· Reddit Ads
Reach out on social media
As said by research paper writing service provider, Mark, social media platforms are a crowded place. Thus, there is never a certainty that the content you put there will be seen by your audience or not. This is why it is important for you to work on the visibility of your content to ensure that your content is directly visible to your target audience. For this, you can use a tool like BuzzSumo. This tool helps you find social media users who share the content, which is more or less similar to yours.
Another strategy that is adopted today is targeting the influencers who have a lot of followers. You can reach out to these influencers and ask them to promote your content for a fee or barter.
Build content that solves problems
Now, another ideal way to get your content noticed is actually writing content that is relevant. You can do this by drafting the content that solves the problem of the people in the society. When you write about a subject that solves the problem of a huge stratum of society, it will make them interested in your content. When an audience is interested in your content, they will share your content with their friends and family. As a result of this, the reach of your content will improve.
Connect with influencers outside social media
John, a blogger, currently working on getting front end web development certificate, confirms his findings saying that social media is not the only place where you should be targeting the influencers. You can use email also to capture the attention of the influencers. If the influencer is interested in your pitch, they will reply to your emails and help you with the desired content promotion.
Ask to include your content
Making your content appear in the roundups is the perfect way to increase the reach of your content. It is also an ideal way to build backlinks. Use google, and you can find a list of useful roundups that you can target. You must include the niche keyword along with any one of the following while searching on google.
4. Best of
5. Top 10
6. Link love
After you have found relevant roundup, you can reach out to a roundup curator. He might consider to take up your blog post in the next entry.
Write for others
Another necessary means to promote your content is attracting the people from web to the essential pages on your website. It can be done by blogging or guest posting. You can create good quality content and pitch it for publishing on the other sites. If your content is good, they will definitely let you post it. Make sure you include the links of the primary pages on your website along with an author bio. Akshar, who wrote a ProWritingAid review as a guest post, says that he found it to be the best medium for him to promote his content.
Sign up as a source on HARO
HARO or the Help a Reporter Out is another great opportunity for you to drive traffic and get your content noticed. It is a publicity service which bridges the reporters and the sources. HARO is a perfect medium as it sends out three newsletters every day, putting forth the listings of the different media opportunities. You can either sign up for the free subscription of HARO or pay a small subscription fee and improve your chances of getting your content noticed. The study of HARO has changed the way businesses do link building and this study on Help a Reporter Out backlinks will help you get powerful links using HARO platform.
So, these are the top 9 promotion tactics that you can use to get your content noticed. If you have more to add to the list, do let us know in the comment section below, we will try out your suggestions and also share the worthy ones with our readers.
Pankaj Raghav is a blogger and shares his experience about SEO tools at DigiToolsCoupons. While sharing his experience, he also love to help other fellow bloggers in setting up their blogs. Learn about the SEO tactics at his blog.