The internet has become a crucial factor for any business to get successful. Without an online presence, your business can tank. And without SEO, there’s no good in having an online presence when your customers can’t find you. And without a stunning blog, none of your SEO efforts will be successful.
In the past few years, I have come across a number of and different types of digital marketers who already knew the importance of blogging in SEO. But, only a few of them were using it effectively. And, to your surprise, they weren’t happy about it. They were just paranoid that despite the power of blogging, they are failing to reap it for a maximum benefit. Why? Because they simply didn’t have much time to write.
If you are making efforts in marketing your business and throw it in front of as many prospects as possible, you might be wondering what could be the best way to do this right? Well, undoubtedly, it is online marketing. Offline marketing includes many factors such as fuel costs, manpower, material costing, and dealing time that makes it extremely expensive. While content marketing is comparatively a very cheap option.
Billions of people in the world are active on social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and Quora. They check the updates, stories, and videos on such platforms on a regular basis. Using the advertising on those platforms, you can start promoting your business all by yourself. Accounts on those social media platforms can be considered as your assets. One more asset you can have with absolute power on everything you do is your own blog.
Your customers will always have a bunch of questions and doubts of course. And blogging can provide your business with a medium to answer those questions. The titles of your blogs will highlight the questions your customers want to ask. And the content you write will be the subjective answers of those questions. So how to start a blog right from nowhere? Well, here you go:
- Understand Blog is Not All About Articles
When we talk about blogging, big articles stuff around our minds with so much info we would rather not read. And why wouldn’t it happen? Since 1990, the year of the inception of blogging, blogs have been a way to share detailed observations and convey our thoughts in a very detailed way. But now, it is also about Tutorials, how-to-guides, featured-lists, listicles, slides, video blogs, and much more.
2. How to Start Blogging?
The path of the first step to start blogging goes through understanding the needs of your potential customers and distinguishing them by creating user personas. Nowadays, almost all big eCommerce companies are targeting different types of customers through very few personalized campaigns.
3. Booking Your Domain Name
If you already have purchased a domain name, then there’s nothing much to do then the next step. However, in a case, if you haven’t, then create an account on popular domain sellers such as GoDaddy, HostGator, and Hosting Raja. You will also need a web hosting service to host your website.
4. Buy a Theme and Start Blogging
There are a number of websites that sell free and premium website themes. You should definitely opt for the premium ones. They are often bug-free. You can look for them on Envato Elements or The Theme Forest. Once this step is done, you just have to contact a SEO company in Jaipur for content and SEO optimization work.
Never overlook the chance to make a presence on the online world. It is the platform where some businesses gained the million dollars status. You can spend the same amount of money online as your offline campaign but still can get four or five times of results.