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A Comparative Analysis between the Digital and Traditional Freight Forwarder

Everywhere you look, you find people hooked to the digital world. Be it for entertainment, shopping, gathering knowledge, gaining prominence in business, marketing a brand, or for any other purpose you can think of, people are using technology to the fullest. It is indeed the need of the hour. But to embrace such a transformation, do we need to give up entirely on the traditional way of doing things? Don't the conventional methods hold significance anymore? 

Such questions are relevant in any sphere of life as well as business. For example, let's look at the logistic trade. Shipping things from one place to another has been there since the time man learned to use road and sea routes for trade. As days progressed, techniques evolved, and now we stand at an age where digital transformation holds the key to success for any industry. Freight forwarders have understood the need for such a change. They have started partnering themselves with technology to maximize their work process and satisfy customer demands. Let's analyze why digital transformation is gaining roots so rapidly in the freight business.

Differences observed between a digital and a traditional freight forwarder

Point of Contact

Traditional freight forwarders solely depend on written communication to communicate with the customers. It's a time-consuming process, and issues take time to get resolved. It can have a great influence on the effectiveness of the transaction. But a digital freight forwarder uses digital tools to carry on with the process. The customers can instantly get in touch with the forwarder and resolve any query within no time. 

Gathering information 

Customers have to know all the details about the shipping rates from all the freight forwarders individually, who follow the traditional way of doing their work. That can be quite a task for them. They have to collect all the details from the various freight forwarders and compare them. Only then they will be in a position to decide which one to choose to ship their goods. But when all these get done with the aid of technology, it becomes easier for customers to grasp things better. With a single click, buyers can get to know all the details. They can compare the rates as everything is depicted clearly. It takes few minutes for buyers to choose the best deal.

Documentation and paperwork

The customer has to go through a lot of trouble getting the paperwork done on time if he has opted for a traditional freight forwarder. Everything is done manually, and that devours a lot of time. Often shipments get delayed because of the elaborate process. On the other hand, when a buyer resorts to take the help of a digital forwarder, all the necessary documents are shared online and both parties can access the uploaded papers whenever needed. It's a quick, reliable, and safe documentation process for shipping.

Tracking procedure

Customers do not have a clear idea about the time of delivery of the shipment if they have opted for the traditional way of shipping. There's no way they can track their goods. But the digital world has enabled buyers to track the status of their shipments as a tracking identification number is generated when customers book a consignment. This identification number helps them to trace the whereabouts of their goods. They also get an idea of the arrival time. 


From the above discussion, it is seen that digital freight forwarders are way ahead in the business. It's high time for the traditional freight forwarder to embrace technology to stay in the trade. But, after everything is done and said, you will have to take the help of the traditional way of using actual carriers to transport goods from one place to the other. The digital world will never possess the capability to do so. 

A decent cargo forwarder, or without a doubt even an average cargo forwarder, ought to endeavor to convey two results: the best client experience at the least conceivable expense. Nothing disagreeable with regards to that. The apparent distinction is that a computerized cargo forwarder conveys those results by utilizing for the most part innovative means while a conventional cargo forwarder is more reliant upon attempted and tried cycles that are predicated on a serious level of human mediation. It's that apparent contrast that I don't accept any longer.

Time and again transporters center around surveying to a couple of abilities while choosing a cargo forwarder. Organizations will in general focus on cost and administration above all the other things. While cost and administration are obviously significant, organizations should likewise consider a cargo forwarder's more extensive information and aptitude. For instance, and applicable to the substance of this blog, a potential cargo sending accomplice should have great mechanical assets that will empower the effective conveyance of the client support. An adjusted and adjusted way to deal with cargo sending accomplice appraisal, choice, and arrangement will go far to guaranteeing an effective and commonly advantageous organization with your cargo forwarder of decision.

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