Ralph Hertelendy’s foray into the world of wine was at age five—via a delicious French Grand Crus. He still remembers his first tasting vividly to this day. His journey into the world of wine was a given due to his love of wine and rich family history in the industry, but his success was not. It was only after years of hard work and experience in the wine industry that he finally cultivated his own wines at Hertelendy Vineyards. By instilling Old World tradition coupled with innovation, along with putting quality at the forefront, Hertelendy Vineyards has enjoyed many successes within the industry and works diligently to bring fine craftsmanship in every sip.
Located in Napa Valley, Hertelendy Vineyards has taken every advantage of the land to ensure the quality of its wine. Sourcing materials beyond their own grounds, Hertelendy uses Napa Valley as its playing field. The volcanic ash-rich soil of the Vaca Mountain region is responsible for the distinct earthy taste of Hertelendy’s red wines, and the grapes for Hertelendy’s Russian River Valley Chardonnay hail from the neighboring Ritchie Vineyards. With the insight to establish these optimal locations, Hertelendy’s resident area is a direct contribution to its wine production tactics. In order to ensure proper draining, Hertelendy utilizes rocky terrain to aid in the growth of their grape vines. These growing conditions alone contribute vastly to the quality of Hertelendy wine which so many worldwide critics have come to enjoy.
Every detail of wine-making is meticulously taken into consideration during production. By continuing to enrich the wine industry through proven methods, Hertelendy’s stellar approach to wine has been noted by some of the world’s most acclaimed critics. Often enjoying ratings between 95 and 99, they have received positive feedback from the public. Setting themselves apart from the crowd has become crucial in Hertelendy’s practices, and this is where their client retention comes into play. By offering the option of tiered memberships to their wine club, Hertelendy has established a new way to indulge in the culture of wine.
The Lux loyalty program serves as the path of becoming members by accumulating points through wine purchases. Over time, this allows wine lovers access to specific benefits of club members. By opening this window of opportunity, Hertelendy offers a sip of the rewards that a membership with Hertelendy can provide.
The next level up is the Classic club membership. Having access to all Hertelendy has to offer, a Classic membership is a wine connoisseur’s dream. Grandfathered pricing at ten percent off is just one of the perks of being a member. With access to a variety of wine, patrons get to enjoy six bottles of wine, twice a year. Making available the best that the spring and winter seasons have to offer, patrons are given the opportunity to taste wines that only members are privy to through complimentary wine tastings. As Classic members, patrons get to experience wine like never before.
Elite club membership takes the Hertelendy experience to the next—and highest—level. In addition to all the benefits of the Classic members, patrons of the Elite membership are invited to a new approach to wine. In addition to grandfathered pricing of fifteen percent off and enjoying twice the amount of wine, Elite members are granted access to exclusive wines, crafted in small, limited batches. Elite members are welcome to indulge in Hertelendy’s library of vintage and large format wines that are otherwise only available at charity auctions. Elite members will feel as if they have their fingers on the pulse of the wine industry.
As Hertelendy Vineyards continues to grow, its number of accolades grow accordingly. Hertelendy’s ratings aside, they’ve also obtained Best at Texsom as well as Best in Class at Sunset International Wine Competition. Armed with these accomplishments, Hertelendy is taking its production to another level.