Airtel Becomes the Leading DTH Company to Unbundle OTT from Hardware


Bharti Airtel, often considered as one of the best telecommunication brands in the country, is praised for valid reasons. From its prepaid and postpaid services to broadband, everything is of top-notch quality. The fourth type of service offered by the telco giant is the DTH service. Just like the rest of the services, Airtel DTH is also the best. The DTH service has only improved over the years. There are several Airtel DTH plans from which the users can choose the one that they think is suitable for them. The Airtel DTH price for each plan is worth it. You will never feel cheated for taking any of the packages. 


Apart from offering pocket-friendly Airtel DTH packages, Bharti Airtel has recently come under limelight for freeing up Airtel Xstream, a content app from its hardware. This has happened for the first time that a DTH provider has unbundled its service from its own hardware.


Now any user, who has an Android TV device, can install the Xstream App on their television or Android box. They can watch movies and various other types of content directly on their television. Users can easily find the Xstream App on Android TV’s Play Store. This clearly differentiates the Airtel Xstream with other services of its kind since the content can be viewed on any device even when it is not on the Airtel Broadband or Airtel 4G networks. The Airtel Xstream App can also be viewed on the Smart TV and devices which boosts up the entertainment options for the customers.



The strategy behind the positioning of the Airtel Xstream App seems to be that of a standalone business. As a standalone business it can be purchased at the price of INR 999 per year, even by the people who are not customers of any of the Airtel services. It should be noted that the Airtel Xstream App is also provided to the Airtel customers as a part of the Airtel Thanks Rewards. Airtel Postpaid, Airtel Prepaid and Airtel Broadband customers can receive the Airtel Xstream App as an add on benefit by meeting the required spend on the Airtel services. For the Airtel DTH customers, they can get the Airtel Xstream App subscription by upgrading to the Airtel Xstream TV Box.


The Airtel Xstream TV Box upgrades a regular TV by converting it to a Smart TV with the built in Chromecast. The TV can then stream the content from the Internet. They also get access to the 5000+ Android Apps with Google Play Store as the Airtel Xstream Box runs on the latest version of Android 9.0. What’s more; your smartphone can even be turned into a remote control or gamepad. However, to avail that, one has to download Smart Remote App. You can utilize the full potential of the display as the Airtel XStream Box supports video up to 4K definition. The Airtel Xstream Box costs INR 3999. If you are an existing Airtel Thanks customer, you can have the Airtel Xstream Box at INR 2249 only and only on selected cities. 


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