As per https://later.com, “Early in 2018, Instagram announced that they were updating the Instagram algorithm to make it more chronological. And “ensure the posts you see are timely.” “With these changes, your feed will feel fresh, and you won’t miss the moments you care about,” Instagram wrote in their press release.” So if you are thinking of beating the Instagram algorithm this year, you must consider optimizing your posting time to when most of your Instagram followers are online.
The Best Time for Posting on Instagram
Every account on Instagram is known to have a unique audience and followers who are located in diverse time zones. It is, therefore, crucial to identify your individualized best time for posting on Instagram. It has been proved beyond doubt that when your Instagram posts are scheduled for optimized times. You could reach a wider audience and engage with more followers. We know through research and study that Instagram users are usually engaged all through the week. But you would get maximum attention on Monday as compared to any other day during the week.
You may consider posting content on Thursdays and Mondays but it is better to avoid posting from 3 p.m. to 4 p.m. Videos attract a whole lot of attention and do well almost every day of the week provided they are published anytime from 9 p.m. to 8 a.m. Usually, the best posting times on Instagram are 2 a.m. anytime from 8 a.m. to 9 a.m. and 5 p.m. You may try your luck by posting at 7 p.m. on Wednesdays. You need to experiment with all those timings and find your own personalized best posting time. You could identify your best time zones and even see when precisely your followers come online. You must focus on experimenting with diverse posting times and accordingly measure your progress. Research has revealed that Instagram users seem to be more engaged outside of the office or working hours. So it is best to stay away from posting between 9 o’clock in the morning to 5 o’clock in the evening. As your content would not be getting much exposure during the working hours.
The Frequency of Content to Be Posted on Instagram
Union Metrics carried out research with 55 Instagram brands and discovered that a majority of these brands are used to posting 1.5 times on an average per day or a couple of times every three days. You must consider experimenting with your target audience as specific niches such as fashion would welcome additional content. Remember to focus more on the quality and consistency of your Instagram posts than their frequency.
What Analytics Tools to Use
Just in case, you are using tools such as Hootsuite or Buffer for scheduling updates for Twitter and Facebook. You could use them even for scheduling posts on your Instagram account. You could be programming as many as 100 posts for every account. If you are having an Instagram for Business account, you could be obtaining more analytical data for evaluating how well Instagram content is doing. You may use an effective tool such as Crowdfire for boosting your following.
Instagram could seem initially, like a challenging platform for reaching your target audience. But with some dedication and hard work, you could make it the most popular platform your target audience would use for reaching you. If you stick to the ideal posting schedules, you could easily maximize your SEO impact.