To maintain your competitive edge your business needs to be as efficient as possible and not overburdened by information, processes, tools and needless repetitive tasks. Efficiency and productivity is key and the ERP software you use can prove critical in helping you achieve your company goals and targets.
Microsoft Dynamics 365 Business Central can help you gain deeper insights into customer behaviour so you can streamline processes and focus on the tasks that matter. To demonstrate how, we explain some of the ways Microsoft Dynamics can benefit your business.
Personalise your customer’s experiences
Customer personalisation is more important than ever and being able to consistently deliver it can be a game changing when it comes to shaping customer experiences. Dynamics 365 enables you to access the customer information you need and tailor it for specific uses, helping to anticipate customer requirements at every stage of the buying process.
For example, you can give a personalised greeting message to returning customers, offer exclusive promotional codes to new customers and provide personalised service recommendations/products based on their searches. By keeping all your customer data in one place, your business can maximise the AI-driven insights Dynamics 365 has to offer.
Create a consistent brand experience
Microsoft Dynamics 365 Business Central also makes it easier for your teams to collaborate. For example, your marketing, sales and customer service departments can share data in real-time, ensuring that everyone can always use the latest versions of documents, which can avoid crucial mistakes.
This has a positive impact on productivity, enabling your teams to focus on key tasks such as ensuring customers receive a consistent experience at every touchpoint. With customer data stored in one place it becomes much easier to deliver a consistent message through every channel, presenting a unified brand.
Take the strain off your server
As a growing business you need to focus resources in areas that can drive sales and support expansion plans. Cloud-based services such as Microsoft Dynamics 365 Business Central adds cost efficiency to your business in several ways, including the amount of IT equipment you may need to invest in.
Storing your enterprise resource planning (ERP) software on your own server has its benefits, but as processing demands grow, so too will the associated costs. Dynamics 365 also provides market-leading security to protect your data, which also reduces your expenditure, while the information is stored to meet current UK GDPR requirements.
One of the main obstacles faced by many businesses when moving to a new platform is lack of accessibility to existing software. Dynamics 365 helps to overcome this issue by making it much easier to integrate with existing apps and platforms. For example, Dynamics 365 Version 9.0 and above supports integration with LinkedIn Sales Navigator to assist sales teams. You can also link with ecommerce platforms such as Magento and Shopify using connectors, which can be done via the Microsoft stack, along with the likes of Office 365, PowerApps, Power Automate, Power BI, Teams and more. There are hundreds of apps available that can be linked to your business systems via connectors and they are all located in Microsoft’s easy-to-use AppStore marketplace, all at a minimum cost per user per month