Advertising is one of the most important things in any business. Many big firms spend millions in advertising their business. There are many low cost options to reach to your customers and let them know about your services. Here we will explain the best effective ways to advertise your business.
Make a profile on Google Business
This is the first thing you should do without any budget. When someone searches on google for any service then google suggests a business profile nearby the user's location. Make a profile on Google business and add all the details regarding your service and products. You can add videos, photos, contact number and more other details in your profile. Your customers can also review your service and give ratings. When you make a profile, Google will send verification code to verify your business address. This process will complete your profile and anyone who searches will get your business profile on Google search result.
Business card and brochures
Now you need to print good quality and attractive business cards. You can insert a small intro of your services or products, name of business and contact details. Depending on the nature of business, you can also print brochures, stickers and other promotional products. You can check all printing products and services on the website of Bade Newby which is one of the best printing service providers in the UK. Products like self cling stickers, window stickers, double sided stickers are very useful for promoting business.
Listing in directories
Listing in online directories will give more reach to the customers. Now most of the users take help of online directories to find specific business and service in their area. If you have listed your business in most of all the directories then it will decrease your advertising spend. You can list your business on Yelp, Yell, Facebook, Apple Maps, Waze, Scoot and Bizify Blogs. Adding a listing is not enough to promote your business. You have to fill every single detail about your business in all the directories. Also, verify all the details that required verification. It will make up your listing in related categories.
Make website and do SEO
Website is required to reach more customers and show your services in detail to your customers. Search for domains in Google domain. Take time and buy the best domain name that suits your business. Buy a hosting from reputed hosting providers and publish your business website. Now spend little time to improve your website look and visibility in search engines. You can do all the things with little knowledge or you can also hire an SEO agency that will complete all the tasks for you and improve your rank in different search engines like Google, Bing and Yahoo.
Use of social media
Make your business page on Facebook and share it with your friends and customers. Also, a page on Instagram. Publish regular attractive contents on both social media pages. If you have no idea on what to post then check business profiles like yours and you will get all ideas. You can also advertise on Facebook and Instagram. Spend money on advertising by getting all knowledge on how you can reach specific customers with the help of advertising on social media.
We hope this guide will help you to promote your business without spending lots of money.