Does every visitor coming to your website become your brand’s customer or result in sales?
Are all Online Marketing Campaigns returning great ROIs for Sales and Marketing teams?
Have you tried to find out how different form categories for capturing leads work, and how to optimize them?
Everyone wants customers, conversions, and sales. This is why lead generation campaigns have become an integral part of any online marketing campaign. The process of getting clicks from social media ads, Google Ads, and other platforms to your brand landing page can be the defining factor for the success of a brand.
In this article, we are going to look at the best form categories for capturing leads. However, before we get to the list, let us first look at why different campaigns need different form categories.
Why Different Form Categories are essential for capturing Diverse Leads?
While most of us are aware of lead generation forms, very few among us know which form to use and where. Every kind of lead generation is not sales oriented. For a brand, there are multiple online campaigns, which might be running with different KPIs right through the year.
For example, an online marketing campaign, a newsletter subscription campaign, a data-gathering campaign, and a customer feedback campaign.
Not all the campaigns mentioned above would be successful if a brand is using the same lead gen form for them. This is because the intention is different and the KPIs are different. This automatically means that communication has to be different.
For many marketers, lead gen forms are the most important part of a landing page’s design. Properly designed lead gen forms help in gathering massive volumes of data, create ideal sales funnels, help improve branding and lead to sales increases.
List of Top 5 Best Form Categories for Capturing Leads
A well-designed and formulated survey form can be used before launching a product or a service in the industry. This can help businesses understand what the potential users are looking for in terms of a product belonging to a specific industry niche. This can allow businesses to tailor-make their products, set up their customer service, and improve sales and revenues.
Feedback forms are critical for a business to know what they are doing right and where they are going wrong. This helps a business to improve its existing product and services line, and also allow it to gather a lot of information about the future. Getting regular and honest feedback from customers can help a brand improve its sales, revenues, and branding.
Every Inbound Marketing campaign logically culminates in a contact form. However, if you do not have a short, multi-step contact form with stunning designs, you will not be able to make the most out of their contact forms. This can also help you increase inquiries, improve conversions, and allow your inbound strategy to become a worthwhile success. Nowadays contact form tools are easily available and you don’t need to have any coding knowledge.
The main emphasis of brands using Application forms for lead gen is with the primary purpose of data collection. Companies, which are looking to become a data-driven organization run massive campaigns via application forms on landing pages to collect data. This is done to help different verticals within the organization. Engaging application forms lead to performance.
Lead Qualification Forms-
Unlike basic lead gen forms, qualification forms help brand filter leads. In other words, these leads are ‘hot ones’ and have a greater chance of being translated into actual sales. The entire purpose is to generate exclusivity and attract customers who have strong buying intent. This helps to contribute to revenues, sales, and profits for a brand.
The Final Word
Many brands, agencies, and marketers make the mistake of using a single kind of form for all kinds of purposes. They mistakenly feel that changing a few fields here and there can convert a survey form to a lead qualification form. However, that is not the case.
A performance-oriented specifically designed lead capture form can help a brand fulfil many of its KPIs. The strategy for each lead capture form is different, and the thought process is different as well. By following the pointers in this article, you can help yourself and your brand to improve customer acquisitions, increase sales, and add to branding.
About The Author
Shahid Shahmiri is a digital marketer by profession. He helps online businesses to grow with smart marketing tactics to achieve better sales and leads. He is passionately focused and driven to grow businesses online and can manage the marketing and lead generation process with proven tactics and experiments. Shahid is accountable for analyzing marketing, SEO, growth and dealing with all promotional and media channels.