Lead generation is essential for the success of every business as it allows you to organically grow your enterprise and gain new loyal customers. Because of the same reasons, lead generation should represent an integral part of every ecommerce business strategy. However, unlike other businesses, lead generation in ecommerce has some specific characteristics that have to be taken into account in order to maximize its efficiency. So, to help you out, let's take a look at some of the best lead generation tips for ecommerce businesses.
Focus on the basics
The crucial point for lead generation in ecommerce business is your website. Everything else, including your digital marketing and content generation. are just there to get customers to your website but the only way to make sure lead generation is fulfilling its purpose is making sure your website is in top-notch state. There are many factors that go into making a great website but let’s start with the most obvious one which is its design. Studies have shown that around 38% of users will stop engaging with your website if its design is unattractive, which is a huge waste of potential customers. Because of this, you should put in a lot of effort to make sure the design of your website is constantly being improved and updated to the latest trends and standards. To do this you can seek help from a Shopify plus agency which will allow you to give your users a great experience when using your website and make them more likely to keep using it. On top of this, another huge thing you should keep in mind in order to get the most out of your website is not to overburden it with excess information. Instead, you should just aim to have the bare necessities that a potential customer may need and want to see as too much information will also deter them from your business.
Take advantage of email
While a lot of business do use it, an often neglected method for lead generation that is fantastic for ecommerce businesses is email. Essentially it’s all about delivering the right message to the right people and making sure you aren’t too spammy with your emails. Build up an email list and slowly build the relations with your contacts that you will later be able to turn into customers. Email automatisation is unmatched when it comes to making the most out of email lead generation as it can help you save a lot of time and provide you with the help needed when trying to reach a lot of customers. Email is even greater when paired with discounts and special deals you can offer your customers. Just remember how many times you have been tempted to go and buy something online when an email with a special discount has appeared in your inbox. In fact, discounts, in general, are a great way to generate more leads as they offer more value to your customers and can serve as a great reward system to entice more people into your business.
Build up your social media presence
When it comes to generating leads in the modern world there isn’t a more efficient way than through the power of social media. Pretty much everyone is on social media nowadays and what makes it even better is that it allows you to easily reach out to new potential customers who you may not have been able to find through more traditional ways of lead generation. This is especially true for ecommerce as people are only a few clicks away from doing business with you.
To get the most out of social media, you should aim to utilize all of the big platforms to your advantage in order to have the biggest reach. With that being said, if you don’t have any social media presence at the moment, it may be smarter to pick one platform to focus on at the beginning which you will then be able to use to grow your followers on the rest of them. You should start by adding all of your social media links to your website and making sure you constantly remind people to follow you in all of your business interactions. It’s important to mention that building up a social media following is a process that will definitely take some time, so you have to be patient and keep putting in the effort until you start seeing results.
While there are many tips and tools you can use to help you increase your lead generation, at the end of the day as an ecommerce business the most important thing you should always strive to do is to instil trust in your customers, both current and potential. All in all, trust is the foundation of ecommerce and if you aren’t trustworthy all of your plans to generate lead won’t bring you any results.