If you have amassed a range of insightful blogs on your website and are continually producing more, you need to make sure that they are being read. After all, you want to establish yourself as an authority in your specific niche or industry. The answer here lies in social media — and more specifically promoting your blogs on platforms such as Facebook and Instagram.
“Social media has a huge following, making it an ideal tool for reaching your target audience, increasing traffic to your website and establishing yourself as a credible source of information,” says Dirk De Viers from the lifestyle portal AdviesJagers. “Just as an example, in the Netherlands, over 70 percent of the entire population use Facebook. This number is roughly the same in the US and slightly lower in the UK.”
There are a few different ways you can turn your blog posts into social media content, including the following:
Infographics, such as charts and diagrams, are a powerful communication tool that simplifies information and presents it in an appealing way. Infographics are also highly shareable, which means that they have the potential for reaching a large audience. Why not use infographics to present interesting snippets of data associated with your industry.
Use a Quote from a Blog
Since space on social media is limited, use a quote from the text of your blog to attract attention to your website. Be sure to pick a strong passage that effectively summarises the content of your blog. And, if possible, use a hyperlink to send your readers directly from the social media platform to your website.
Make a Video
Videos are one of the most engaging means of communication out there. In addition, they are often more memorable than text, which means that your brand - or whatever it is you are trying to convey to your audience - is likely to stick.
With so many benefits, converting your blog posts to videos that can be posted on social media makes a lot of sense. And the process need not be difficult. There is no need for expensive equipment since these days your smartphone camera can easily do the job of recording footage. In addition, you can simply use your blog’s text as a script for your video.
If you are up for hosting a video in real-time, you can use Instagram or Facebook to do so. Live streaming is a great way of introducing the content of your blog or engaging with your audience by answering their questions.
Record a Podcast
Turning your blog into a podcast has never been easier — all you need is a high-quality microphone and a quiet space. Do not forget to use your brand logo, or some sort of imagery that is representative of your brand, when posting a link to your podcast on social media.