If you are interested in having a career in the search engine optimization industry you are going to want to know some of the biggest challenges you are going to be facing. You are going to face these no matter what, including if you are working with a company with set monthly SEO packages or if you are freelancing and working on your own. Keep reading on to find out a few of the top challenges that you are likely to experience when you are starting out in this industry.
Biggest Challenges You Will Face
No matter what you are doing in the industry and whether or not you have monthly SEO packages already set you are likely to run into some challenges. A few of the top ones include:
Balancing your projects – Everyone has problems balancing any project that they are working on, which includes dealing with the client load as well as your own workload. You won’t be able to finish everything so you need to know what is a priority and what can wait until the next day to be finished.
Managing expectations of clients – You shouldn’t ever promise the client something that you can’t do, especially if you don’t know how to manage their expectations. Make sure that the promises that you are giving them is going to be realistic and ones that you can meet without compromising on anything.
Unexpected drop in rankings – There is always a chance that your client or even your own business is going to have an unexpected drop in terms of rank. You need to know that this happens and it isn’t something that you can really do anything about, but instead you are going to need to try to come up with a solution.
Keeping up-to-date – Everything is always changing in this industry and that means it is hard to keep current with the latest trends or algorithms. However, this is going to be important to keep your client and your own ranking at the top, so make sure that you are taking time out to read up on these things regularly.
Prioritize results – Make sure that you are prioritizing results rather than other vanity related work tasks. The clients won’t care what their rating is if they aren’t getting any extra sales or even leads since they can’t create the income that they need. They won’t really care how they got where they are, but just that they are creating more income and leads.
Choosing your tools – At one point or another you are going to make a wrong choice when it comes to the tools that you are using. However, you can avoid this by doing the necessary research and asking other experts what they think their best tool choices were. Make sure that you are doing this in all aspects and that you keep track of everything for your clients and not just the search engine optimization tools.
Handling problems – Another huge problem that most people face is handling problems, especially if you have an angry client. You can’t go in and become angry at them because they might not understand what happened, but make sure that you are remaining calm and letting them know what occurred. Also, make sure that you come in with a solution rather than just to let them know there is a problem.
These are all problems and challenges that anyone who is going to work in the search engine optimization industry has probably faced one time or another. If you know what they are, then you can try to avoid them by knowing what you are going to want to do.
No matter what you are doing there is always going to be problems that you might face, including coming up with the right monthly SEO packages for your clients. However, make sure that you know what they are and then you can try to avoid them, including by never coming in to meet them if there is a problem without a suggested way to solve it. Also, ensure that you are keeping yourself up-to-date and that you are using the right tools that are available to everyone in the industry.