You may be wondering, “Should I become a blogger or YouTuber?” Maybe you have a business with products or services to offer to online users out there, but don’t know what platform to use. Having a social media platform helps increase business visibility and generate more income. You could as well do both, but let’s analyze these platforms to better understand how they work. Both online platforms are efficient and rewarding to their hosts, depending on their requirements.
It is common these days to hear people say that blogging is no longer active, or that YouTube traffic hardly converts. However, these notions are far-fetched. Both platforms can help business owners achieve their goals if done properly.
Factors To Consider Before Choosing Either Blogging Or YouTube
There is no straight cut approach to selecting the ideal social media platform; it all depends on what you want as a business person. Some of the factors you would have to consider when comparing blogging vs YouTube include:
Platform With Less Competition For Your Business
Competition is one element we can not do without, especially if our businesses have an online presence. Most business owners find competition intimidating, while others are propelled by it. Publicizing your niche with less competition will require specific content, ranging from keywords to videos. If your marketing strategy includes writing articles, then you need to research keywords to help you build the right content for that niche.
Know The Best Format To Use For Your Content
Your niche determines how best to present your content. For some businesses, contents are best displayed as video formats. For others, texts and pictures are better.
Which Of The Platforms Best Addresses Your Monetization Strategy?
Each social media platform has its merits and demerits. For blogs, you can always re-edit your posts anytime you want - something difficult to achieve with YouTube videos. In a situation where you need to include a new affiliate on YouTube, you may find yourself taking down the previous video and creating a new one from scratch.
It is easy to earn via blogging on your website as there are several ad networks you can choose from. These networks help you monetize web traffic. However, YouTubers can only monetize through Google Adsense.
Merits And Demerits Of YouTube
YouTube is a Google-owned social media platform where online users can share videos to a wide range of audience from their Youtube channels. This means that YouTubers have less control over their content as Google can remove such contents if they deem it inappropriate. A video can receive millions of views daily. However, you may find it challenging to measure demographics or track activities.
On the other hand, blogs have targeted audiences you can easily track. If you are more of a video content creator, then YouTube is the ideal platform to use.
How Does It Work?
To create a YouTube video, you need a channel - this will help you monetize your content. Your videos should be clear, unique, and captivating. The Partner Program is available for users to increase their earnings.
Merits And Demerits Of Blogs
Setting up a blog is easy and free. Users can visit blogger.com to create a blog, or hire someone to create one and maintain it on your behalf. One your blog is up and ready, you can start posting content that appeals to readers, advertisers, and sponsors. A blog is also an ideal platform to market products and services. Additionally, you have total control over your site.
As time progresses, you may want to have a blog and YouTube channel to increase brand visibility and profit-making.