An SEO company will have many monthly SEO packages ready for you. These packages work for some businesses. But for some companies, they don't work. Then what to do about SEO? Can one improve his business with SEO? The answer is Yes if you have proper SEO strategies. We are not here to sell you the SEO strategies. Rather than this, we will tell you how you can simply use some SEO tips to boost your business.
Some of these tips are already familiar to you. But most of them will be completely new ones. If you have something more exciting and good, then must share. For now, let's go ahead with these advanced SEO tips. Read this post and add these tips to your monthly SEO packages. You will see some business improvement.
#1. Biggest Online Directory - Google My Business
The first tip is to use the biggest online business directory. No, we are not talking about those traditional yellow pages or city directories. We are talking about Google My Business listing. This is amazing, and you can use it to rank higher on search engine result pages (SERPs).
Follow the steps to utilize the power of Google My Business:
List your business there.
Add photos and videos.
Add content with keywords.
Ask customers to review your business.
Add locations to help people find it easily.
Add pricing, contact, products, etc.
Be transparent while providing the information.
#2. Branded Keywords
Many keywords are there used by SEO agencies in monthly SEO packages. But the most important ones have branded keywords. We know that you evaluate keywords based on CTR, search volume, and many other metrics. But branded keywords are a different story.
In branded keywords, people search for your brand or business name along with the general thing in the search bar. It makes it very easy to grab the attention of all the searchers. Got it how branded keywords work? Understand it with the following example:
A normal keyword is like:
“Best shoes to buy”
A branded keyword will be:
“Best Nike shoes to buy”
In the above example, you see Nike as a branded keyword used by a searcher.
How to get branded keywords?
How can you get branded keywords for your business? It is nearly impossible to do it on your own. You cannot do it. But you can encourage people to do it for you. You can give them discounts to do this. The best way is to gain a brand reputation online. After that, you will get more branded keywords searched.
#3. Secondary Keywords
Do you have monthly SEO packages focusing on the secondary keywords? Focusing only on main keywords is not enough. Your website must be targeting secondary keywords also. These secondary keywords are as follow:
Product defining keywords
Location targeted keywords
#4. Brand Reputation
Online reputation management is very important these days. Customers buy products from trusted websites only. So it is important to make your website look more trustworthy. You can use various SEO techniques to gain brand image. If your business website looks like a trustworthy one, then it will be easy to generate more sales.
Do the following things to gain manage brand reputation:
Get reviews written for your company.
Ask influencers to post something about you with targeted keywords.
Partner with trustworthy companies.
Provide helpful posts, content, ebooks to the customers.
#5. Become A Social Brand
According to research, brands with the most activity on social media perform better than others. Is your business active on social media platforms? Creating a social media handle with your business name is not enough. You have to deliver the content on social media regularly. Also, you have to engage customers with your social media profiles. Let people search more about you on social media. Many monthly SEO packages can help you do this easily. Do the following things to become a social brand.
Conduct social media contest
Produce More engaging content
Share relevant content with your audience
Encourage them to share your content
#6. Visual Content
More visual content is the requirement these days. Many monthly SEO packages lack this type of content. Try using various images and other kinds of graphics in your content. No matter you are posting it on your social media handles or you are going to post it on websites. You can easily do this. Try spreading the content visually with the following tactics:
More Images, Less Text
Use Infographics For Complex Information
Let's Summarize It!
Maybe you have something other than these six SEO tips. You can add those things to your monthly SEO packages too. But following all these tips will help you boost your business. Organic traffic plays a vital role in online businesses and marketing. These tips help you get more organic traffic on your website.