Designing a winning website takes a range of knowledge. You have to understand the way the internet works and know the right design techniques to make your pages stand out among the competition.
If you’re working on the design of your site in-house, then you’ll need a good knowledge base to find success. Take the time you have now to read through a brief compilation of a few tips to help boost your online presence with a well-designed business website.
Make it easy to explore
You will draw more interest and engagement from web users on your site when you have a familiar method of navigation. Simple and intuitive navigation just makes sense. You don’t want to make it hard for people to explore your website.
Start by adding a stationary navigation bar to your design. This professional carpet cleaning site shows a perfect example of just how you should use a stationary navigation bar in your design.
Use the right keywords
Using keywords that clearly identify the purpose of your website help search engines query your pages appropriately for web users. Keywords tell people and search engine sorting bots just what your website is all about.
Your domain name, your page text, and even your image descriptions should contain targeted keywords that will help give your pages a better shot at ranking higher in the SERPs (search engine results pages).
Social media sharing
You can make your website more visible online by adding the option to share your pages. When users like what they see on your website, it should be easy for them to share the info they find with others.
Use social media sharing icons within your website design, so sharing is simple. People know what to do with the familiar icons, and every share makes your business more visible online.
Mobile optimization
A website designed to meet the needs of today’s mobile traffic is a website that will find more success. Mobile optimization is a key element of any popular website.
More than half of the online traffic today is generated from mobile users, so your design should be built to serve the mobile community. Learn more about what makes a website more useful for mobile users, and apply what you find to your design today.
Add a blog to your site
Finally, you can draw more eyes your way with an engaging, informative blog on your website. Adding a blog gives users more of a reason to linger on your pages, and you can teach them something new while they visit. Focus your blog posts around topics which are relevant to your business, and keep people coming back for more by posting new entries regularly.
