There are over 600,000 daycares and more than 130,000 K-12 schools in the United States alone, with many of them showcasing their establishments through marketing.
But in such a saturated industry, what makes these schools and childcare facilities stand out? Childcare & Schools Postcard Marketing is the solution!
What Is Postcard Marketing?
Postcard marketing is a direct marketing strategy that involves creating and sending postcards to a targeted audience with the goal of promoting a service, event, or message. They are visually appealing and contain concise information to grab the recipient's attention.
Schools, daycare centers, and private tutors can utilize postcard marketing to advertise their facilities, lessons, and special events to a local audience.
Postcard Marketing Benefits for the Education Sector
Alt text: Benefits of school and nursery postcard marketing.
Postcard marketing can be really useful for the education sector. Here are a few reasons why this form of marketing is particularly beneficial to this industry:
- Affordable and Effective Advertising: Postcards are a cost-effective form of advertising compared to traditional marketing outlets like TV and radio advertisements.
- Local Outreach: Daycare facilities and private tutors (like music tutors and driving instructors) often serve a specific local area. Postcard marketing allows these businesses to reach out to families within their geographic vicinity, making it a highly targeted marketing approach.
- Promote Seasonal Campaigns: Daycare facilities and schools can use postcards for seasonal campaigns, such as back-to-school promotions, summer camps, or holiday-themed events. These campaigns can help generate interest during specific times of the year.
- Showcase Promotions and Special Offers: Postcards can be used to offer promotions, discounts, or incentives to attract new families or retain existing ones. For example, a postcard might offer a discount on registration fees for new enrollees or a free music lesson.
- Branding and Identity: Consistent use of postcards with the school or childcare branding and logo helps establish a strong visual identity. It reinforces the organization’s image and makes it more recognizable to the community.
Postcard Design Basics for Childcare and School Advertisement
Alt text: Design advice for effective postcards for childcare and schools.
Creating an effective postcard involves carefully selecting the content and design elements that will capture your audience's attention.
Here are some key components of an eye-catching and informative postcard:
- Contact Information and Calls to Action: Postcards should prominently display the daycare's or school’s contact information, including phone numbers, email addresses, and website URLs. Clear calls to action can encourage recipients to inquire about enrollment or schedule a visit.
- Showcase Facilities and Services: Postcards can feature high-quality images of the school facility, staff, and happy children engaged in various activities. This visual representation can give parents a glimpse of what the childcare setting has to offer.
- Show Off Your Success Stories: Parents want assurances that their children will flourish in your childcare or school. Include uplifting success stories or reviews from satisfied parents and students to foster trust and credibility.
- Promote Unique Offerings: What distinguishes your creche or school? Use your postcard to highlight these distinctive offers, whether that be extracurricular activities, special programs, or novel teaching approaches. Explain to parents why their children will thrive at your organization.
- Keep it Simple: Your postcards must be reader-friendly. Focus on the fundamentals that parents and guardians need to be aware of. Too much text or visual content can be quite off-putting so make sure to get that balance right.
- QR Codes: Postcards can include QR codes to collect data about interested parents, allowing the daycare center to follow up with them via email or other marketing channels. Alternatively, QR codes can be an easy way for parents to access your website.
Keep in mind that postcards are simply a snapshot of your offerings, so make them count!
Postcard marketing is a convenient and cost-effective method to reach out to parents and carers in your local area. This form of marketing helps spread the word about your childcare or school offering. And unlike digital marketing, tangible postcards feel more personal and entice the feeling of trustworthiness and credibility among families.
If you think postcard marketing might benefit your educational setting, don’t hesitate to get in touch with marketing experts at Cactus Mailing for a free no-obligation direct mail marketing plan.