Packaging is the part of a product that creates the first impression on potential customers. Box packaging design provides most of the details about the product, including the brand’s name, the quality, the certification, the contents, the instructions for use, and safety. It also protects the product until use. One quick look at the packaging can determine if the product is worth investing in. People usually do not buy things that they do not feel good about. Packaging design mistakes can deter the focus of the customer from the brand and affect sales. Therefore, the companies must maintain attractive packaging to stimulate the reward centres of the brains of the customers and avoid mistakes to keep negative emotions at bay.
Here is a list of packaging design errors that companies must avoid, along with reasons as to how investing in custom designs created by reputable box package design professionals can distinguish the brand from the competition and increase sales.
1) Inappropriate Box Sizes
Correct box sizes serve three purposes when it comes to packaging. They ensure that the product is well-protected, the customers would get a general idea of the size of the product, and avoiding excess packaging material reduces the unwanted expenditure of the company. Inappropriate box sizes cause inconvenience to the customers, and they might feel tricked and lose faith in the brand. Studies show that customers are increasingly becoming environmentally aware and are more loyal to companies that reduce waste and support this cause.
2) Incorrect Material Usage
One of the most critical aspects of packaging that companies must pay close attention to is the material used. The primary function of packaging is to secure the product and prevent damage during transit or prevent leakage. Choosing an incorrect material could lead to customers receiving defective pieces. This creates not only an unwanted monetary expense but also a wrong impression on the company. Different materials must be used for solid, liquid, fragile, heavy, light and edible products, and the company must choose the appropriate ones.
3) Making the Packaging Design Complicated
When it comes to packaging, simplicity is key. Adding unwanted parts and information could make the customer digress from what the company and the product is and stands for. A custom packaging must be unique but straightforward and not complex to handle, keeping in mind the unboxing process of a customer with different physical disabilities.
4) Improper Use of Fonts and Illegible Prints
Product packages have limited space, so the companies must design the text and the image placement accurately to use the area efficiently. The information included in the package communicates most things that the customer would like to know about the product and the company. So, it would be redundant to have labels or prints that are illegible. If not taken care of, this could potentially make the product unusable. Also, typographical errors and poor-quality images could reflect poorly on the credibility of the brand.
5) Poor Differentiation in Design
Along with product safety, one of the main goals of package design is to catch the eyes of potential buyers. But if the packaging looks plain or similar to the competition, then there are more chances of the product being overlooked. This is where custom box packaging design helps create the perfect look for the product to stand out and maximize sales.
Packaging design is an essential sales tool, and when done right, it creates the right impression among customers and boosts sales.
