The question for today comes from John Smith, who is based in Canada. He inquires as to which is more beneficial:
- a link from a website that is highly relevant to the topic
- a connection from a highly regarded and trusted website
THE EDUCATOR'S RESPONSE
This is a challenging question to answer without learning the subject matter of the authoritative or relevant website in question.
So, let's break down the question even more specifically.
An effective link comes from a website that is extremely relevant, extremely dependable and can be found on a quality service like Link-Guru.com. Those links have a high level of conceptually related content. Any mixture of those things is likely to be beneficial to you in some way as well if not all.
Although only the official PageRank is provided publicly, this just symbolizes a transfer of value from one page to another with a dampening element thrown in for good measure. In addition, it does not take into consideration the keywords that are used in the link text, the worth of the source domain, the validity transmitter that is noticed on both the sender and receiver pages or any of the other aspects that we can only speculate influence the result value of a link.
If you'd like to learn more about Google's patent, you can find it in the company's official application.
While taking into consideration the mathematical calculation above, one must also take into account the possibility that the PageRank will be immediately rejected at the source or destination of the link.
Some of the signs that could enable an otherwise high-quality link to be disregarded include the following but are not limited to them:
Any type of link authoritative evaluation, must be free of a large number of negative indicators that can have an impact on the final link rating before it can be used. If you need some assistance making sure that all of these indicators are in sync, this post by Glenn Gabe does an excellent job and also includes some useful tools.
THE SOLUTION IN THE MARKETING FIELD
You might have been getting a little confused by all of the information presented above. In the following events, that you are looking for ties and partnerships, you will find that you are successful:
Any link that drives high-quality traffic to your website is good, regardless of whether it is nofollowed, untrustworthy, or not particularly useful.
A very relevant link can be just as beneficial as a highly authoritative link; the difference is that they work in different ways.
What is the best way to tell if a link is very authoritative?
The majority of links with high authority will be visible. They will come from well-known sources such as online news websites or review websites, as well as from well-known professionals in a certain sector.
It is usually beneficial to receive links from high-profile websites like BBC, LA Times or other famous news. Similar to this, even if you do not work in the technology area, a connection from a site such as Gizmodo or TechCrunch is beneficial. Regardless of their specific field, all of these websites have huge influences generally.
The task becomes a little more difficult when you enter a specialty industry where the authorities aren't necessarily well-known, but there are still techniques to determine whether a website is authoritative or not.
This is an excellent opportunity to bring out why I believe it is worthless to look at the individual "page authority" and "domain authority" metrics. I understand that a lot of applications (including Moz) make use of this phrase, but I believe it misses the purpose of what a link is supposed to accomplish.
The following is the purpose of a link:
The primary purpose of a link should be to increase traffic, with the consequent advantage of link value to search engines.
The practice of evaluating pages based on their link authority completely misses the objective. Because of its low "authority," a valuable page should not be excluded from links.
EXTREMELY APPLICABLE AND TOPICALLY CONNECTED
Many of the methods used to determine whether or not a website is highly relevant are comparable to the authoritative tests used by search engines.
The tests described above will be useful, but keep in mind that even a site with no relevant content might occasionally generate a significant quantity of traffic for your site, particularly if the profile of the visitor is comparable.
Make an effort to place less emphasis on what defines a "good connection" and more emphasis on the concept of a classic cross-sell. If you can identify sites with a similar client profile to yours, as well as sites with a reasonable amount of link authority and some related content, you will almost always hit the jackpot. Even if the site itself does not affect your website's ranking, it will increase the amount of traffic that comes to your site.