With more people investing their time in the digital realm through their mobile devices, mobile apps have seen significant hype in the past couple of years. As a result, people in business are beginning to take this opportunity to create a digital presence of their business on mobile apps.
Not many people know this, but the mobile app business was known to be one of the top ten start-up trends back in 2016; about 47% of start-ups around the globe had created mobile apps for their business just two years after their operation. Enterprises have started witnessing the benefits of quick results and an increased influx of revenue through mobile apps, which is why almost every business is invested in mobile applications to compete with market trends effectively.
However, since it has become a known fact just how valuable mobile apps can be for a business, many people are taking this opportunity to create apps that sometimes do not offer credibility and are often not even the most reliable application out there. Hence, it has become difficult to counter these issues.
To bring forth awareness of the challenges that are increasing by the day in the world of mobile application development, we have created a list to help people in business have a better understanding of the process behind mobile app development and how to effectively counter them so that you can turn these challenges into opportunities. Experts from Retrocube add different insights to the real experience of mobile app development:
Lack of Proper Development Directions
There are certain aspects of mobile app development that should not be ignored. Try thinking from the user's perspective and try understanding your target audience.
Innovation is always the best way to attract your customers, but you need to have a strong basis for developing things a certain way. For mobile app development, it can help a lot to ask questions like why are you developing the app, who is it being made for, what purpose will it serve, will it be effective, etc. With these queries in your mind, you can create a better framework for developing your mobile app that meets the intended purpose for which it was built.
When developing any application, keep in mind that it should be equal for all devices. Any app that works on only one device but not on any other can be a big no.
It is essential that when you are developing your application, you must make sure that its working efficiency is acceptable and that it is possible to make them work on different mediums like android and iOS. The more the number of places where your app can work can improve your organic revenue and expand your business reach astronomically. Although, keep an eye out for unsupportive features of bug fixation and outdated sizes as these can make it difficult for people to use. Hence, the dimensions, pixels, and size resolution should be taken care of for every single application being used on different mediums.
Choosing Outdated Technology
In a world where technology is enhancing its functionality to meet the needs of its audience, one of the worst decisions you can make when developing apps is to use outdated technology.
Thousands of devices right now are working on higher frequency levels which is why it is essential that you should create apps that match the efficiency of different platforms to produce better results.
Hiring the Wrong Developers
Similar to how things do not function properly without implementing proper rules, the same can be said about hiring a team of individuals who do not know how to deliver your expected results.
When you are recruiting a team of professionals, you must pick out the ones who are familiar with dealing with technicalities. By choosing the right person for the job, you reduce the number of potential risks that develop during the creation of your apps.
Insecurity Behind Data Storage
This factor should be given a lot of focus otherwise it can give developers a run for their money as not only do they have to take care of development issues, but they would also have to deal with the possibility of malware issues and lose important data.
These problems usually occur when not enough attention is given to the hardware and software fragmentation and the activities of active hackers that could pose a threat to mobile applications. As long as you follow the proper guidelines and create counter strategies against cybercriminals, you can make your app more appealing to diverse markets on a global scale.
Inefficient Marketing Strategies
Just like how digital marketing is important for an online business, the same can be said about their mobile application marketing approach.
If you are advertising your mobile applications properly, there is a higher chance of more people shifting towards your apps due to their access and system convenience. Plus, sharing features of the apps development process is another way to attract the crowd. And listening to their feedback can help you enhance the functionality of your apps before it is completed.
This factor refers to when most applications tend to drain a significant amount of device battery percentage in a short amount of time. This is usually caused due to overheating and poor performance of the application.
It is essential to enhance the capability of a device during its development process. Since a majority of people tend to use their phones for long periods of time, you need to ensure that your app does not consume too much battery so that more people can spend time using and getting familiar with the app's features.
Not Enough Funds
Even if you have a killer idea that could stand out in a competitive business market, it won't matter if you don't have the funds to turn that idea into reality.
Depending on the number of features you want to add to your app, it can be quite costly, so you need to make an exceptional mobile app business plan so that you can avail loans from investors, banks, or joining venture companies.