An automated webinar, without a doubt, is one of the greatest marketing tools there is.
After all, you don't have to repeatedly prepare, create slides, and follow-up on clients, to name a few. Compared to live webinars, this can help you get the message across much easier. And since there a lot of different tools to record a webinar, opting to have automated ones becomes more convenient.
While automated webinars hold a treasure trove of business gold, it's all for naught if you can't get viewers. Enter webinar funnels, which can help you transform these leads into customers.
If you want to close in your sales effectively and generate more revenue along the way, you need to heed these tips on how to promote your webinar funnel.
How Automated Webinar Funnels Work
The sales funnel usually starts with the customers that reach your webinar registration site.
Upon arriving at the thank you page, they can choose to view the webinar or watch the replay. These attendees then decide whether they want to buy the product or service you offer.
As with every funnel, the number of potential conversions decreases as they go further and further into the process. You may start with 5,000 registration sign-ups and end up with 400 attendees and 24 buyers.
While this can be a worrisome trend, it's a normal part of the process. It's more than just getting leads – it's all about qualifying the right leads.
That way, you could pluck out the customers that would respond well to your marketing strategies.
How to Promote Your Webinar Funnel for Better Sales
Since the number of buyers can dwindle at the end, it's best if you bring in as many leads as you can.
You can do so by merely following these effective promotional strategies:
Use Facebook Ads
If you're looking to generate a vast number of leads, then Facebook is the best platform to use. After all, it has over 2.7 billion active monthly users. With a third of the world population using Facebook, you're sure to attract many customers through this social media channel.
When promoting ads, you must appeal to the person's concerns. Make sure to highlight the problems and issues that may be solved with your webinar content.
By focusing on a common problem – and the solution you offer – you get to entice more and more people into your sales funnel.
It will also help to make a relatable ad. Do tell your story, including why and how you arrived at your offer.
Remember, many people end up ignoring 'robotic' promotions. Finding a balance between personable and professional is sure to drive more people to your webinar registration page.
More importantly, it wouldn't hurt to make your webinar free in the meantime. In this pandemic, you can't expect people to shell money for a registration fee.
While you're practically giving your content for free, make sure to keep your webinar value high by making it exclusive. Lines such as 'limited slots available' are sure to drive registration rates.
This will create a sense of urgency, with people always having the immense fear of missing out (FOMO) on things.
'You're Missing Out' Strategy
Building on people's FOMO, the "But wait, there's more" strategy is an excellent way to promote your webinar funnel. Yes, it's a rundown infomercial phrase, but people do end up waiting for something more.
This mentality is something you could use to your advantage. Like the discount and free shipping pop-ups that show up on e-commerce websites, you can make the same kind of offer with your webinar.
You're sure to increase registrations by offering discounts, providing free content, or promising prizes. Attendees love incentives, after all!
Collect Email Addresses
The most important data you need to collect on your webinar registration page is the attendees' email addresses.
Remember, email marketing is one of the best ways to promote your webinar funnel. It also has a particularly good return on investment, giving you about $42 for every $1 you make.
Through email marketing, you can communicate with your clients, nurture your leads, and follow up on potential sales. This is particularly important if you're dealing with customers who usually take a long time converting.
Say Thank You
Ever gave something without receiving a thank you at the end? Feels bad, right? Well, the same thing applies to sales funnels.
Remember, the customer just signed up for your automated webinar series. The least you could do is send a thank you note to show your appreciation.
More than just showing your gratitude, a thank you note can serve as a good reinforcement, too. It can help you drive more people into your funnel, especially if you offer some freebies or discounts on your thank you page.
As mentioned, customers tend to dwindle in number as they reach the webinar stage. With a reminder and promotion-packed thank you email, you can increase the number of attendees and future conversions.
Make a Convincing Call to Action
While webinars are made to inform and educate audiences, it often includes a sales spiel. That said, the best way to increase your sales is to have a clear call to action or CTA.
Again, it's all about highlighting how your product or service can solve the client's problem. Make sure to add testimonials at the end, so customers see that you've helped so many people before them. That way, they'll end up asking for your help, too.
As mentioned, of the 400 attendees, you may only get to convert 24 of them. Although this is the case, you shouldn't lose hope.
Like a hopeless romantic, you need to persevere. Following up on your leads about three to five times can help you cover all the bases.
For best results, send the first email right after the webinar. Send another one the following day, with the third reminder coming in a week after.
Remember, some people need a lot of time to decide on a purchase. After all, who wouldn't want to be 100% sure of one's investment?
By following up on these non-converters regularly, you may get to add a few more buyers to your list.
Automated webinars have the potential of generating leads without much effort. Although this is the case, it's still important to promote your webinar funnel.
By doing so, you get to recruit more viewers – and rack up more sales in the future!