We all are aware of the fact that all of the websites are evolving continuously, and these days a website is more than just information and text on the page. All the users are expecting the website to offer an intuitive, deliver quality and entertain them. They want the overall experience with the website to be the best one, and this makes them visit the website again and again. The CTA’s by the end of the page will tell you that how long a visitor is staying on your website.
You ought to make your website more user-friendly so that people will stay on your website for a long time. If you want to do this, then you should follow the below mentioned tips to get it done the right way. Here you go:
Listening to the users
You must be paying attention to the regular visitors that what do they like to see on your website. If you are getting the input for the audience directly then you will see that where you are missing. You might not be able to see those missing things on your own and only your visitor can tell you about that.
This is due to the fact that the visitors will know what they do not like on the website. You need to take the comments into consideration so that you can turn all the negative views into the positive ones!
In this way, you are placing your visitors at the core of the content and design so, in the end, you will see that your website is more user-friendly!
Speeding the website up
The team at Lilo Australia have mentioned that it is a known fact that whenever somebody is visiting a web page and it is not loading on time, then he will instantly leave that page and will not come ever again. So, speeding the website is the only way that you can make the user have a look at the content as well.
You should keep this in your mind that the first 3 seconds are crucial and the user decides whether to stay or to leave. There are a lot of tools that will help you to check the speed of your site and you can make it better if it is not already.
Providing detailed information
Whenever a visitor is coming to your website, they do require detailed information about the subject he came looking for. If you are not providing the visitor with detailed information then he might assume that you are hiding from him and he is going to leave the website and go on your competitor’s website.
The navigation should be good
You should be providing the visitor with the easy navigation on your website, and you should take this thing as an imperative one.
Also, you should not rush the navigation bar with many things, you should be limited about it so that the user can navigate with ease. It must not be bulky and you must place it in the same location.
Alright! So, whenever you are visiting some page, if the colors are not appealing to eyes, will you stay there? Absolutely not!
You will leave the page instantly and will not go there ever again.
Now, as for your website’s case you need to balance between the clarity and beauty. You need to provide the user with the color palette that will represent your industry. Moreover, the contrast between the text and the background needs to be the way that the reader can read the text easily.
In short, your website must not be the strain on the eyes of the visitor!
Improving the layout
You need to keep this thing in mind that there are several visitors who will be visiting your website from their mobile phones. You need to make your website mobile friendly as well so that the user can use it from their phones as well.
If the layout is responsive and will not lag when a user it accessing the site from the phone then you can say that your website is more user-friendly.
Are you having strong CTA’s on your website, on every other corner of the page? Do you think that it makes sense to the user? Well, you should not be stuffing the page with the CTA’s, it will not appeal the user and the user can get frustrated due to this.
You need to use the strong CTA’s that are easy to locate, as the location of the CTA is the thing that will make sense to the user. Moreover, the color of the CTA box should also be good enough so that the user must click on it. Additional information should also be placed so that user will not have to look for the information anywhere around.
The contact pages
You must think over this thing that the user might want to contact you and he will be looking for the straight and easy way to do so. If you are not having that way then it means that the user will not be able to contact you and in return, he will leave the website.
You should be gaining the trust of the users by having the detailed contact of yours. You can also add the toll-free number for the user so that the user can call you right away.
These are a few ways with which you will be able to design your website in such a way that it will be more user-friendly. You will have to follow each and everything of the steps mentioned above so that you can provide the user with the best user experience on your website.
All of these factors will be adding credibility to your website and you must pay attention to all of these so that the website will be more user-friendly.