Is it easy designing a medical trade show booth? An expert would tell you it is, but if you have never created one, you will find it challenging. For starters, most people hate being in hospitals, and trade show displays might elucidate a hospital-like feeling to some of your prospects. This is where you need to be creative and design a booth that is less formal and one that offers a great human experience.
Your booth needs to have a great first impression, beckoning prospects your way. Seeing that there are always emerging styles and trends in each industry, you need experts, such as ExpoMarketing to help you design a booth that sells. Below are a few tips.
A Clean and Attractive Design
You might have detailed information on your products and brand, but if you cannot attract prospects to your booth, you will stand alone next to your booth with no one saying as much as a hello. The trend in the design of medical booths today is that brands are going for clean displays with clean lights that attract prospects from afar.
After the customer comes to your booth or even close to it, they should be attracted to the creative display of products.
Have Multiple Demonstration Areas
The main reason for attending a trade show is to demonstrate the working of medical devices. A while ago, medical trade show booths would have a single demo area from which all demonstrations were done. However, the need to demonstrate all products under a brand and the need to give each prospect the attention they need has led to most companies creating multiple demo stations.
Do not be left out; you cannot maximize the small space allocated, hire a professional design from ExpoMarketing, and get it done.
Offer a More Human Experience with Crisp Details
A while ago, medical trade shows would be about technology companies exhibiting their products to clinicians. This would create boring exhibits where jargons would fly across the booth.
Today, even doctors need your brand to be personable and handle them like amateurs in clinical products. Again, you might be selling these medical products to the ordinary person who doesn't understand medical jargon. If, for instance, you are selling medical bracelets or medical alert systems, your main customers will be seniors, children of seniors, or people living with parents with neurological conditions. As such, you need to create a more human experience that explains not only the working but also the advantages.
However, be sure to not hard sell with your booth design but instead offer the benefits of your products and let prospects decide.
Create an Engaging Booth
Ever walked into a smartphone showroom in town? These showrooms have small booths for different phone brands. When there, you can use the phones and check out their details on the display table. This is who your booth should be; it should allow your prospects to interact with your products and not necessarily have you demoing everything. By interacting with your products, medical professionals, and anyone else who comes to your booth will be more interested.
Create a booth that allows your customers to interact with your products; in the small demo stations, let customers engage your products.
Lastly, offer enough information and be professional. You can do this by having concise details on the display and demo stations.